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Below is an in-depth analysis and side-by-side comparison of Platoon Fitness vs American Bodyworks including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $29,300 - $40,100 | $72,000 - $246,000 |
Franchise Fee | $20,000 | N/A |
Royalty Fee | 6% | - |
Advertising Fee | - | - |
Year Founded | 1999 | - |
Year Franchised | 2006 | - |
Term Of Agreement | 5 years | - |
Term Of Agreement | 5 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | * Available at headquarters: 2 weeks * At franchisee's location: 2 months * Additional training 5 times a year at franchisee's location | Before you open, you will run the ABW school. This is a very unique offer in the fitness industry. Under our model, anyone who has no experience in the fitness industry at all can learn how to run a health club. We teach you how to sell memberships, enter in contracts, reconcile your money, pick employees and trainers, and any other club operation necessary. Every new club can send one person to this week long seminar for no extra charge. After this training, you will feel confident when your doors open. |
Support | - | American Bodyworks offers temporary and full time workers that have been in the industry and know how we operate. This ranges from sales people to back end workers. These workers can work temporarily to boost productivity and further your training; or provide a needed service for an extended period of time! Advertising. Through a small monthly fee you are a part of a national ad campaign. Our website is well maintained and up to date. We also have in house designers for any of your graphics needs that will make all of your promotional items professional looking and effective. Billing. As a franchisee we handle that for you. We run your credit card and checking drafts. We also provide a service for a small fee that will handle all your backend work for a monthly fee. This is perfect for non-owner operators. 24 hour tech support. Your computer system is vital to the operation of your club whether it is the draft or key card system. Problems sometimes arise and it is comforting to know someone is there to fix them at anytime. |
Marketing | - | - |
Operations | * Franchise can be run from home * Number of employees needed to run franchised unit: 2 * Absentee ownership of franchise is allowed. | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | - | - |
International Expansion | Yes | - |
Can you devote the same focus to our franchise as our workout teams do to their fitness? If so, that's the kind of franchisee we're looking for! Platoon Fitness
That's right just like one of our workout teams, we expect our franchise team to be on board with the program 100%. There's simply no point in becoming a part of the team if you are not prepared to put in the effort and keep a sharp focus on the key factors needed to reach our franchise goals. The reason for our company's phenomenal success is no accident. Years of planning, testing, adjusting and refining have taught us many of the pitfalls of business ownership and allowed us to continually improve and learn through experience. A Platoon Fitness franchisee needs a clear mind to focus on the most important task at hand: running a successful business.