Ashley Avery's vs Hallmark Card Shop Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Ashley Avery's vs Hallmark Card Shop including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Ashley Avery's Franchise
Hallmark Card Shop Franchise
Investment $272,000 - $403,000$250,000 - $500,000
Franchise Fee $30,000N/A
Royalty Fee 6%-
Advertising Fee 2%2%
Year Founded 1981-
Year Franchised 1981-
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements

 
Ashley Avery's Franchise
Hallmark Card Shop Franchise
Experience --

Financing Options

 
Ashley Avery's Franchise
Hallmark Card Shop Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support

 
Ashley Avery's Franchise
Hallmark Card Shop Franchise
Training -Each new storeowner and new store manager may attend a training program to learn all the basics required for running a Hallmark store. The initial training is provided by Hallmark free of charge and the owners and managers are responsible only for their transportation, lodging and food. Additional advanced training sessions are also available at the owner's discretion. Some are free, others are fee-based.
Support --
Marketing --
Operations --

Expansion Plans

 
Ashley Avery's Franchise
Hallmark Card Shop Franchise
US Expansion Yes-
Canada Expansion --
International Expansion -Yes

Company Overviews

About Ashley Avery's

ASHLEY AVERY'S COLLECTABLES is America's largest chain of gifts & collectables, featuring exclusive pieces from world-renowned names such as Swarovski, Armani, Ilardo, Hummel and many more. Each store features an elegant, gallery-like atmosphere with fascinating works of all kinds. Located in up-scale regional malls. Easy to learn & operate; exceptional training and support; national buying power & proven marketing programs.

About Hallmark Card Shop

Hallmark card shops are independently owned and operated and there are no royalty or franchise fees required. Stores that use "Hallmark" in their name or Hallmark Gold Crown exterior signing must sign a Gold Crown Sublicense Agreement with Hallmark, but there is no fee required. There are many benefits to owning a Hallmark card shop. As a Hallmark retailer, you will have access to the finest products and services available to build a business that you can take pride in. There is strength in our name and a consumer trust that is unparalleled in our industry. There are limited opportunities available to own a Hallmark card shop and the application process is simple. Review the information in this packet and make sure you are comfortable that you meet the qualifications to become a Hallmark retailer. Then complete the Retailer Candidate Questionnaire and Personal Financial Statement and send them to Hallmark via fax or mail.We will review your information and will respond to your inquiry with next steps. Send the completed Retailer Candidate Questionnaire and Personal Financial Statement to: Mary Daniels New Business Inquiry Department Hallmark Marketing Corporation P. O. Box 419580, MD 163 Kansas City, MO 64141 Fax: (816) 274-3708 If you still have questions after reviewing this complete packet, go to our web site at www.newbiz.hallmark.com and use the Contact Us form provided on the How to Apply page to send Mary Daniels an email. Although we can't get too far into the process without the Retailer Candidate Questionnaire and the Personal Financial Statement, we will be happy to try to answer any general questions you may have. Our web site also contains information regarding International Opportunities (including Canada), Adding a Department to Your Store, Buying Hallmark Products and The Picture People.

"Top
#113 in Canada's Top franchises.