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Below is an in-depth analysis and side-by-side comparison of Original Joe's vs La Madeleine including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $950,000 | $1,249,362 - $3,088,747 |
Franchise Fee | $39,000 | $40,000 |
Royalty Fee | 5% | 5% |
Advertising Fee | 2% | 2.5% |
Year Founded | 1998 | 1983 |
Year Franchised | 0 | 2011 |
Term Of Agreement | 10 years | Term of agreement not renewable |
Term Of Agreement | 10 years | Term of agreement not renewable |
Renewal Fee | 50% of then curr. Fran. fee | - |
Business Experience Requirements |
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Experience | - | • Passionate about the la Madeleine brand and our food • $5 million net worth; liquid assets of $2.5 million • Dedicated to developing multiple restaurants in a given market • Excellent knowledge of the local retail real estate market • Resources to develop and operate at least three (3) bakery cafés in a given territory • Strong track record as a multi-unit restaurant operator • Cultural fit |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | No/No |
Start-up Costs | -/- | No/Yes |
Equipment | -/- | No/Yes |
Inventory | -/- | No/Yes |
Receivables | -/- | No/Yes |
Payroll | -/- | No/Yes |
Training & Support |
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Training | 30 days at corporate office and up to 14 days onsite at franchise location | • Ongoing field support • Store opening assistance • Continuous training • Extensive six-week training program for Operations Directors, General Managers, and Managers • Ongoing culinary development On-The-Job Training: 416 hours Classroom Training: 64 hours |
Support | - | Real Estate • Market evaluation and planning • Site selection assistance • LOI and contract negotiation assistance • In-house real estate resources • Identifying and securing local representation Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
Marketing | - | • Grand opening assistance • Store opening and PR resources • Local marketing support • Creative support for national promotional events Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Email marketing Loyalty program/app |
Operations | - | - |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | - | - |
International Expansion | - | Yes |
Original Joe's is about delicious, generous portions of real food. Quality beers on tap. Down-to-earth service and an easy-going atmosphere. It's immediately comfortable, but definitely not run-of-the-mill. A place you can meet business associates for an enjoyable lunch, or old friends for a casual night out. The Original Joe's concept was created in 1997 and has grown into a strong brand that supports several locations, each one with its own distinctive characteristics. Essentially, the Original Joe's franchise is about moving beyond both the typically bland chain restaurant atmosphere and the hipper-than-thou upscale casual dining attitude. And this convivial, round-the-way feel is exactly what the Joe's target customer group is demanding. As a concept with exceptional growth potential, Original Joe's features an uncomplicated franchise model, simple guidelines and standards, and proven profitability. Currently, the Original Joe's Franchise Group is offering like-minded, forward-looking entrepreneurs the opportunity to launch additional Original Joe's locations. So if you want to be a part of a family, not another cookie-cutter organization, give FranWorks a call. Ask for Paul.