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Updated RecentlyCapriotti's vs CafeMia Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Capriotti's vs CafeMia including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $380,000 - $660,413 | $221,000 - $374,000 |
| Franchise Fee | $30,000 - $40,000 | $25,000 |
| Royalty Fee | 6%-7% | 4.5% |
| Advertising Fee | 3% | 2% local +2%Nat'l |
| Year Founded | 1976 | - |
| Year Franchised | 1987 | - |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/Yes | -/- |
| Payroll | No/Yes | -/- |
Training & Support |
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| Training | Within two months prior to your opening, you will complete the 3 level Capriotti's University training program including on-line training, three weeks of in-store training and one week of classroom offered at our corporate headquarters in Las Vegas, Nevada. Your visit will give you the full flavor of the Capriotti's experience. On-The-Job Training: 270 hours Classroom Training: 49 hours | Caf�Mia provides franchisees with a comprehensive training program at its headquarters in North Carolina. This program includes a combination of classroom and in-store hands-on training. We will also provide on-site pre-opening support via our field training team prior to opening of each new store. |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | * operating manuals & training documentation; * site selection & demographic research; * real estate support; * business planning services; * complete equipment package specification; * modular store design plans; * full training program for store managers and employees; * branded packaging, marketing and merchandising material; * on-going 24/7 support; * use of registered Caf�Mia� name and logo |
| Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
| Operations | - | - |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | - | - |
| International Expansion | Yes | - |
Company Overviews
About Capriotti's
If you want development rights, you must pay us a development fee equal to $30,000 (the initial franchise fee for the first Restaurant), plus the $6,000 Development Services Fee for the first Restaurant, plus a deposit of 33% of the initial franchise fee (which is $30,000) for each additional Restaurant you commit to develop. The total investment necessary to begin operation if you acquire development rights (with a minimum required commitment of 3 Capriotti's restaurants) is $390,000 to $670,413. This includes $71,000 that must be paid to the franchisor or affiliate.
Veteran Incentives 15% off franchise fee
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About CafeMia
IT WOULD APPEAR CAFEMIA IS CLOSED Caf�Mia is a remarkable gelato boutique. Balanced revenue model. The "ice cream-only" model is an extremely risky proposition in a highly competitive retail world. Although freshly-made gelato is clearly the centerpiece of Caf�Mia's product offerings� we are much more than just a gelato shop. We have designed our product offerings to address four distinct ‘dayparts' which create a very stable revenue stream. Very few competitors do this. None do it as well as Caf�Mia. Simple operations. Our store procedures, recipes and management systems have been designed to facilitate day to day operations and create a consistent experience. We are not a full service restaurant� we aim for stores no larger than 2,000 square feet in order to keep things simple, streamlined and consistent. Remarkable products. Every Caf�Mia product offering has a "wow factor". The gelato is fresh, silky and intensely flavored. The paninis are made using warm, crusty ciabatta bread and premium ingredients. The chocolates and pastries are blissful and indulgent. In short, everything has been selected to create a unique customer experience. Gelato is big and getting bigger. The frozen desserts in the U.S. represent more than a $21 billion market. The super premium segment has grown twice the rate of the overall industry. People clearly love really good ice cream. Gelato is merely the purest, most indulgent, healthiest form of ice cream in the world. Gelato buzz getting stronger all the time. Caf�Mia is the best positioned company to take advantage of this major market opportunity.