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The Cereal Bowl is a brand new concept in the field of quick service restaurants. We have developed a unique and creative twist on an old American staple. The Cereal Bowl has revolutionized what you might find in your cabinet or pantry for breakfast. By creating a healthy (or not) and personal experience, customers can let their imagination take control and learn to think outside the box. With so many franchise opportunities available, it can be like picking a box of cereal from your local supermarket shelf. Here are some ways the ingredients in our box of cereal have led to our success. Selling products that have a proven track record. People simply love cereal. 90% of Americans eat cereal and it is the third most popular food product sold in the U.S. * No Kitchen….. over 80% of our square footage can be profitable * Familiar Product Offerings * Ability to make sales from open to close * Low direct competition * Proprietary Recipes The Cereal Bowl is more than just a place to eat, it’s a place to meet, work and relax. Because we believe this motto, our Cereal Bowl team has painstakingly designed the store to accomplish these goals for our guests. Couches, Wireless Internet, Plasma TV’s and crewmembers wearing pajamas provide a sense of a home away from home.