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Below is an in-depth analysis and side-by-side comparison of I Can't Believe It's Yogurt vs Morrone's Treat Centers including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $110,000 - $203,000 | $75,000 - $150,000 |
Franchise Fee | $15,000 | $20,000 |
Royalty Fee | 0 | 5% |
Advertising Fee | 2.3% | 0% |
Year Founded | 1977 | 1925 |
Year Franchised | 1983 | 2002 |
Term Of Agreement | 10 years +10 | 10 Years |
Term Of Agreement | 10 years +10 | 10 Years |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/- |
Start-up Costs | -/- | -/- |
Equipment | -/- | -/- |
Inventory | -/- | -/- |
Receivables | -/- | -/- |
Payroll | -/- | -/- |
Training & Support |
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Training | 1. Corporate Headquarters 10 Days 2. Store 1 Week | Location 40 Hours |
Support | - | Central Data Processing Field Operation Evaluation Field Training Initial Store Opening Inventory Control 800 Telephone Hotline |
Marketing | - | - |
Operations | Average Number of Employees: 2 Full-time, 6 Part-time Passive Ownership: Allowed, But Discouraged | Average Number of Employees: 2 Full-time, 6 Part-time Passive Ownership: Allowed, But Discouraged |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | - | - |
International Expansion | Yes | - |
Through nearly 5,000 franchises, CoolBrands International Inc., formerly known as Yogen Fruz World-Wide, Inc. sells frozen yogurt and ice cream, including I Can't Believe It's Yogurt, in Canada, the United States, and 80 other countries worldwide.
Retail outlets selling Italian Ices and a special blend of homemade ice cream made right on the premises. Also offering walk-in, year- round operations.