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Below is an in-depth analysis and side-by-side comparison of I Can't Believe It's Yogurt vs Creamistry including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $110,000 - $203,000 | $224,500 - $576,500 |
Franchise Fee | $15,000 | $40,000 |
Royalty Fee | 0 | 6% |
Advertising Fee | 2.3% | 1.5% |
Year Founded | 1977 | 2014 |
Year Franchised | 1983 | 2014 |
Term Of Agreement | 10 years +10 | - |
Term Of Agreement | 10 years +10 | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - a passion for customer service - a strong business acumen. |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/Yes |
Start-up Costs | -/- | -/Yes |
Equipment | -/- | -/Yes |
Inventory | -/- | -/- |
Receivables | -/- | -/- |
Payroll | -/- | -/- |
Training & Support |
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Training | 1. Corporate Headquarters 10 Days 2. Store 1 Week | On-The-Job Training: 40 hours Classroom Training: 9-12 hours Additional Training: 10-12 days at franchisee's location |
Support | - | Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
Marketing | - | Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
Operations | Average Number of Employees: 2 Full-time, 6 Part-time Passive Ownership: Allowed, But Discouraged | Number of Employees Required to Run: 15 - 20 |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | - | - |
International Expansion | Yes | - |
Through nearly 5,000 franchises, CoolBrands International Inc., formerly known as Yogen Fruz World-Wide, Inc. sells frozen yogurt and ice cream, including I Can't Believe It's Yogurt, in Canada, the United States, and 80 other countries worldwide.