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Updated RecentlyMagic Wok vs Rice King Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Magic Wok vs Rice King including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $95,000 - $150,000 | $173,500 - $395,000 |
| Franchise Fee | $12,500 | $13,000 |
| Royalty Fee | 5% | - |
| Advertising Fee | 3% | - |
| Year Founded | 1983 | 1982 |
| Year Franchised | 1991 | 1996 |
| Term Of Agreement | 10 years +10 | - |
| Term Of Agreement | 10 years +10 | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/- |
| Start-up Costs | -/- | -/- |
| Equipment | -/- | -/- |
| Inventory | -/- | -/- |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
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| Training | Toledo, OH 3-4 Weeks | - |
| Support | Field Operation Evaluation Field Training Initial Store Opening Inventory Control Regional or National Meetings 800 Telephone Hotline | - |
| Marketing | - | - |
| Operations | Average Number of Employees: 2 Full-time, 8 Part-time Passive Ownership: Allowed, But Discouraged | - |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | - | - |
| International Expansion | Yes | - |
Company Overviews
About Magic Wok
Quick-service, made-to-order, hot oriental concept. Stand alone, mall, drive-thru, delivery, school lunch and other non-traditional operations. Low barrier to entry, high return on investment. Domestic and international.
About Rice King
The Asian Food Market is growing fast! Today, the hottest segment among Fast Food Restaurants is 'ethnic' cuisine. Among the hottest of the hot is Chinese / Japanese. There should be no surprise, considering that Chinese food has 97% awareness (1) in the United States, with a wide base of appeal across the adult population. In fact, Chinese food is so ingrained in the American culture that it is no longer considered ethnic.(2) (1) The Emerging Ethnic Foods Market. U.S. Consumer Intelligence, June 2004 (2)- Ethnic Cuisines, National Restaurant Association, 2003 Benefits 1. Stable Sales 2. Training 3. Training Management Skills 4. Co-Advertising 5. Food Distribution Channels 6. Developing New Menu Items 7. Lease Negotiations