The Wine Loft vs Twin Peaks Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of The Wine Loft vs Twin Peaks including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
The Wine Loft Franchise
Twin Peaks Franchise
Investment $75,000 - And Up$1,309,800 - $2,365,900
Franchise Fee $55,000$50,000
Royalty Fee 4%5%
Advertising Fee 1%3%
Year Founded 20032005
Year Franchised 20062005
Term Of Agreement -15 years
Term Of Agreement -15 years
Renewal Fee --


Business Experience Requirements

 
The Wine Loft Franchise
Twin Peaks Franchise
Experience -

*Multi-unit developers (ability to develop three or more restaurants): $500,000 liquid (per store); $1,500,000 net worth (per store). *Strong banking relationships and ability to secure funding. Management and Operating Requirements *At least five years multi-unit restaurant operations and development experience. *The ability to deliver a superlative customer experience while maintaining a dedication to develop the Twin Peaks culture. *Live in your market and have strong ties to the local community. *The ability to create and manage an organization that recruits, trains, retains and motivates people effectively. *Dedication to operations excellence.


Financing Options

 
The Wine Loft Franchise
Twin Peaks Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support

 
The Wine Loft Franchise
Twin Peaks Franchise
Training Two weeks of training is to be conducted in one of our training stores and Two weeks of training will be conducted at your location by our Certified Trainer

Comprehensive four step Training Program provides Franchisees’ Service staff to receive an on-line certification. The University Program also has several Advanced Training Portals for the Franchisees to challenge its staff to further develop wine knowledge

*The franchise group's control person and all management participate in a 6-7 week training program at the Twin Peaks Training Center located in Dallas, Texas. *Additionally, we provide an opening training team to provide on-site pre-opening and opening training, supervision and assistance to you for a minimum of 14 days. *Once completed, franchisees receive regular updates to their training, including on-site visits and operation reviews.

Support -

*Development and Site Selection help *Grand opening *Training teams *Meetings *Intranet system/Online training materials *Security/safety procedures *Field operations/evaluations *Purchasing cooperatives, R&D

Marketing -Co-op advertising, Interactive Website, Merchandise, Email Club, Billboards, Girl of the Month photo shoots, Twin Peaks TV in house ads, Seasonal Costume changes, Private label beer.
Operations -

*50% of all franchisees own more than one unit. *Number of employees needed to run franchised unit: 60. *Absentee ownership of franchise is allowed..


Expansion Plans

 
The Wine Loft Franchise
Twin Peaks Franchise
US Expansion -Yes
Canada Expansion --
International Expansion --

Company Overviews

About The Wine Loft

The Wine Loft's chic modern decor and relaxing ambiance promote memorable experiences that turn customers into life-long partners. The first Wine Loft opened in New Orleans in March of 2003. In an effort to share its success, Doyle International decided to allow others to enjoy ownership opportunities of the brand. In 2006, the first Wine Loft franchise opened with incredible success. By early 2012, we expect to have 15 franchises and 7 corporate-owned locations across the country. Our goal was to create a relaxing atmosphere where people could get together and enjoy a great food and wine experience. To that effect, we combined wine, spirits, beer and sophisticated cuisine with efficient, friendly service. This thoughtful combination would ideally facilitate positive and memorable social interactions between our guests, making them long to return. TARGET MARKET Our target market and most loyal demographic segment consists of females aged 25-50 years. The Wine Loft enjoys great synergy with upscale restaurants, spas, salons, and women’s retailers and boutiques; it is also a popular destination for private and corporate events. FLEXIBILITY Our concept has the flexibility to afford each site the ability to develop its own unique design footprint. DESIRABLE LOCATIONS The following features have proven to be our best achievers: * Historic building with "loft" architectural features, exposed brick, high ceilings, wooden posts/beams * Street level of residential, hotel and office properties * End cap or pad site locations of high-end strip centers * Centers with unique architectural features * Lifestyle centers * Traditional neighborhood developments SIZE * 2,500 to 4,000 square feet. * Must have minimum 18-foot ceilings (desired height for mezzanine). * Adjacent outdoor patio area(s) totaling no less than 1,000 square feet

About Twin Peaks

Twin Peaks is actively seeking highly qualified restaurant developers and operators to become franchisee brand partners. Prior restaurant experience, coupled with sufficient financial resources, knowledge of your development area and a track record of success are important factors in our selection process. We have an attractive restaurant concept; our customers tell us so every day. But when a seasoned restaurant pro appreciates this business opportunity - well, that's truly flattering! Thank you for your interest in our franchise program. Getting involved now will maximize your opportunity to grow your business with us. Lucky for us, not many restaurants have good business models. At Twin Peaks our Attractive Business Model is our biggest selling point! But how many have applied it to the restaurant business? Lucky for us, damn few. And that means huge opportunities for expansion.Twin Peaks does not compete directly with the "bar & grill" or "sports bar" segments of casual dining. Instead, we are in a less developed but more attractive niche that requires better food, colder beer and hotter girls than our competition. Our carefully engineered systems simplify the Twin Peaks operation, empowering skilled casual dining operators to dominate our segment in home markets. We award franchises to only the best candidates in each market. The continued growth and success of our brand depends on our franchisees, and our highly experienced leadership team works side by side with them to deliver the support needed to dominate each market. If you think you've got game as a top-level Twin Peaks franchise candidate, please complete and return our Franchise Candidate Application. Afterward, we will contact you to discuss the opportunities available!