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Updated RecentlyRusso's New York Pizzeria vs Happy's Pizza Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Russo's New York Pizzeria vs Happy's Pizza including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $400,000 - $1,500,000 | $336,500 - $608,000 |
| Franchise Fee | $49,500 | $35,000 |
| Royalty Fee | 7% | 1.5K/mo |
| Advertising Fee | 2% | Up to 1% |
| Year Founded | 1978 | 1996 |
| Year Franchised | 1998 | 2007 |
| Term Of Agreement | 10 years +5 | - |
| Term Of Agreement | 10 years +5 | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | No Restaurant experience necessary but helpful Minimum financials are $175K to $400K in investment capital and a $600K to $1.0MM net worth. | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/- |
| Start-up Costs | -/- | -/- |
| Equipment | -/- | -/- |
| Inventory | -/- | -/- |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
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| Training | Corporate Store, Houston, TX . 8 Week GM & Key Supervisor Training and Certification. | While each of our stores undergoes Happy's classic build out, operators gain admission to The University of Happy's Pizza. After 30-45 days of training in our corporate kitchen and 60-90 days of in-store management training at an open location, graduates are completely groomed for success. Once a store is open, our support staff helps you with marketing, inventory control, staffing, prep and food updates. |
| Support | Central Data Processing: At Additional Cost
Field Operation Evaluation: At Additional Cost Field Training: At Additional Cost Initial Store Opening Inventory Control Regional or National Meetings 800 Telephone Hotline | Site selection, lease negotiations assistance, equipment, fixture, signage and inventory suppliers and even construction standards and assistance. In addition to this, once a new store begins operations, Happy's Pizza provides all stores with an operations manual, continuous updates of our specifications and process and operational advice and assistance by telephone and Internet. |
| Marketing | - | We are one of the only restaurants with a toll-free vanity number and we know how to use it. 800 BE HAPPY. Our in-house ad agency will customize individual marketing plans for every store. It starts with coming soon banners, job fairs and a big grand opening push. Once operations are running smoothly, we turn up the marketing machine with TV. Radio, direct mail, mobile and on-line promotions connected with our growing social web presence. |
| Operations | Average Number of Employees: 10 Full-time, 6 Part-time Passive Ownership: Allowed, But Discouraged | - |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | - | Yes |
| International Expansion | Yes | - |
Company Overviews
About Russo's New York Pizzeria
Russo's Restaurants is a national and international franchisor of the fast casual and casual dining brands Russo's New York Pizzeria and Russo's Coal-Fired Italian Kitchen. Based in Houston, Russo's Restaurants are composed of a mix of corporate and franchised locations across Texas, Oklahoma, Arkansas, Tennessee, Florida and Hawaii. Russo's has entered international markets as well, with locations in Dubai, Abu Dhabi and Sharjah in the United Arab Emirates. There are an additional 20-plus units in development both in the United States and internationally. Chef Anthony Russo has created his concepts from years of applying his unique, family recipes featuring New York-style pizza along with a broad variety of handcrafted pasta creations, calzones, salads, sandwiches, soups and desserts, reflecting his commitment to his New York roots where food and family come first.
About Happy's Pizza