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Updated RecentlyTalking Book World vs Today's Senior Magazine LLC Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Talking Book World vs Today's Senior Magazine LLC including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $150,000 - $225,000 | $5,300 |
| Franchise Fee | $25,000 | N/A |
| Royalty Fee | 5% | - |
| Advertising Fee | 2% | - |
| Year Founded | 1993 | 2004 |
| Year Franchised | 1995 | 2012 |
| Term Of Agreement | 15 years +5 | - |
| Term Of Agreement | 15 years +5 | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/- |
| Start-up Costs | -/- | -/- |
| Equipment | -/- | -/- |
| Inventory | -/- | -/- |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
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| Training | Franchisee's Store 2 Weeks | - |
| Support | Field Operation Evaluation Field Training Initial Store Opening Inventory Control Franchisee Newsletter Regional or National Meetings 800 Telephone Hotline | - |
| Marketing | - | - |
| Operations | Average Number of Employees: 1 Full-time, 2 Part-time Passive Ownership: Allowed, But Discouraged | - |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | Yes | Yes |
| International Expansion | - | No |
Company Overviews
About Talking Book World
TALKING BOOK WORLD is the world's largest retail chain of audiobook stores, with the widest selection of audiobooks to rent or buy anywhere. Pioneers of the concept of renting audiobooks, TBW makes audiobooks accessible and affordable - with innovative programs that give unlimited use of our library and with no due dates.
About Today's Senior Magazine LLC
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Today's Senior Magazine started with its first California publication in
November of 2004. Since then we have expanded to other areas throughout
the United States. We credit our success to understanding the field of
marketing to senior citizens and giving them access to local and
national products and services that align with the needs of those 50 and
over. We publish the most read and talked about senior magazines in our
areas of distribution!
Our publication is different from other senior citizen publications. We
print on easy to read newsprint, making it a perfect magazine for
seniors. Printing this way also allows us to save costs, consequently
charging our advertisers much less. This makes it possible for seniors
to get important, relevant information in their area. Our targeted
senior marketing distribution delivers to senior centers, gaming
locations, retirement and assisted living homes, restaurants, and other
businesses with a large senior population or customers. Our unique
process and our dedication to delivering magazines for senior citizens
that truly speak to the needs and wants of their lives makes us one of
the best senior magazine franchises around.