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Updated RecentlyTalking Book World vs Natural Awakenings Magazine Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Talking Book World vs Natural Awakenings Magazine including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $150,000 - $225,000 | $63,300 - $120,550 |
| Franchise Fee | $25,000 | $49,500 |
| Royalty Fee | 5% | - |
| Advertising Fee | 2% | - |
| Year Founded | 1993 | 1993 |
| Year Franchised | 1995 | 1999 |
| Term Of Agreement | 15 years +5 | - |
| Term Of Agreement | 15 years +5 | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/- |
| Start-up Costs | -/- | -/- |
| Equipment | -/- | -/- |
| Inventory | -/- | -/- |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
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| Training | Franchisee's Store 2 Weeks | - |
| Support | Field Operation Evaluation Field Training Initial Store Opening Inventory Control Franchisee Newsletter Regional or National Meetings 800 Telephone Hotline | - |
| Marketing | - | - |
| Operations | Average Number of Employees: 1 Full-time, 2 Part-time Passive Ownership: Allowed, But Discouraged | - |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | Yes | - |
| International Expansion | - | - |
Company Overviews
About Talking Book World
TALKING BOOK WORLD is the world's largest retail chain of audiobook stores, with the widest selection of audiobooks to rent or buy anywhere. Pioneers of the concept of renting audiobooks, TBW makes audiobooks accessible and affordable - with innovative programs that give unlimited use of our library and with no due dates.
About Natural Awakenings Magazine
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With over 50 monthly publications across the US reaching 1.3+ million consumers, Natural Awakenings Publishing Corp is one of the largest publishing companies serving the exploding $300B+ natural health and sustainable living sectors of the U.S. economy - the demographic labeled Lifestyles of Health and Sustainability (LOHAS). One in four adult Americans is part of this marketplace for goods and services in the categories of health and wellness, environmental and ecological living, social justice, personal development, spirituality and socially responsible investing - and there are no signs of its exponential growth slowing.
Natural Awakenings (NA) has been serving the LOHAS market for 25+ years. We know what it takes to reach these consumers - to educate and inform, influence purchasing decisions and promote healthy, green living. We provide exactly what they want, and we prove it again and again in every market we launch a magazine!
UNIQUE CONTENT
NA magazines uniquely combine the latest global and national content with local news, events and calendars that connect consumers, practitioners and vendors in their targeted communities.
ADVERTISING
80% of NA readers purchase products and services as a direct result of ads seen in our magazine. With our tightly-woven network of publishers and fully integrated media platform, your company can reach 1, 2 or all 50+ markets we publish in. Whether you’re seeking to build brand equity, expand your market or increase sales, we can create a custom media campaign to suit your market strategy, sales plan and budget.
FRANCHISES
NA is one of the nation’s largest franchise publishing networks. Despite publishing across the U.S. and Puerto Rico, there are many viable markets both in the States and abroad that are still underserved.
If you are interested in spreading the consciousness of healthy, sustainable living, consider a Natural Awakenings franchise.