Treats vs Sprinkles Cupcakes Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Treats vs Sprinkles Cupcakes including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Treats Franchise
Sprinkles Cupcakes Franchise
Investment $121,000 - $260,000$576,000 - $1,075,000
Franchise Fee $25,000N/A
Royalty Fee 7%-
Advertising Fee 1%-
Year Founded 19772012
Year Franchised 19792020
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements
 
Treats Franchise
Sprinkles Cupcakes Franchise
Experience --

Financing Options
 
Treats Franchise
Sprinkles Cupcakes Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support
 
Treats Franchise
Sprinkles Cupcakes Franchise
Training 1. Training Center 2 Weeks

2. On-Site

-
Support Central Purchasing

Field Operation Evaluation

Field Training

Initial Store Opening

Franchisee Newsletter

Regional or National Meetings

800 Telephone Hotline

-
Marketing --
Operations Average Number of Employees: 3 Full-time, 2 Part-time

Passive Ownership: Allowed, But Discouraged

-

Expansion Plans
 
Treats Franchise
Sprinkles Cupcakes Franchise
US Expansion YesYes
Canada Expansion --
International Expansion YesYes

Company Overviews

About Treats

Micro-bakery concept, featuring gourmet and specialty coffees and fresh-baked, on-site baked goods, including muffins, cookies and bagels. Three concept variations are available: TREATS BAKERY (~400 SF) serves the base menu offering; TREATS CAFE (~1,200 SF) also serves sandwiches (baguettes), soups and salads; TREATS COFFEE EMPORIUM (~1,200 SF) also offers coffee beans, coffee-related merchandise and sandwiches.

About Sprinkles Cupcakes

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Sprinkles opened “the world’s first cupcake bakery” in Beverly Hills, as reported by the Food Network, and is credited by the Los Angeles Times as “the progenitor of the haute cupcake craze.” Founded by Candace Nelson, judge on Food Network’s hit show “Cupcake Wars,” and husband Charles, Sprinkles has inspired long lines of devoted Hollywood stars and serious epicureans alike. From Tom Cruise to Oprah Winfrey, Blake Lively to Ryan Seacrest, celebrities are abuzz about Sprinkles!
Baked fresh in small batches throughout the day, Sprinkles Cupcakes are handcrafted from the finest ingredients and contain no preservatives, trans fats or artificial flavors. Sprinkles has locations nationwide, a traveling Sprinklesmobile - the world’s first cupcake truck, and sells its cupcake mixes at over 250 Williams-Sonoma stores throughout the US and Canada.
In 2012, Sprinkles debuted the world’s first Cupcake ATM and continued its foray into classic American desserts with the launch of Sprinkles Ice Cream & Cookies.
“The Sprinkles Baking Book” hit the New York Times Best Sellers list in October, 2016.

The total investment necessary to begin operation of a Production Bakery is $781,000 to $1,075,000. This includes $40,000 to $43,250 that must be paid to the franchisor or affiliate.
The total investment necessary to begin operation of a Pantry Bakery is $576,000 to $895,000. This includes $40,000 to $43,250 that must be paid to the franchisor or affiliate. The franchisor and you may choose to sign a Development Rights Agreement under which you will develop a number of Sprinkles Cupcakes Bakeries. The franchisor expects the Development Rights Agreement to cover between 2 and 10 Sprinkles Cupcakes Bakeries.
The total investment necessary to begin operation under a Development Rights Agreement is $40,500 to $202,500. This includes $40,000 to $200,000 that must be paid to the franchisor or affiliate.