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Below is an in-depth analysis and side-by-side comparison of World Class Athlete vs Destination Athlete including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $150,000 | $28,300 - $93,610 |
Franchise Fee | $22,000 | $20,000 - $50,000 |
Royalty Fee | 6% | 5%-8% |
Advertising Fee | 2% | 2% |
Year Founded | 1976 | 2008 |
Year Franchised | 1977 | 2008 |
Term Of Agreement | 15 years +15 | - |
Term Of Agreement | 15 years +15 | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | Yes/Yes |
Start-up Costs | -/- | -/Yes |
Equipment | -/- | -/Yes |
Inventory | -/- | -/Yes |
Receivables | -/- | -/Yes |
Payroll | -/- | -/Yes |
Training & Support |
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Training | On-The-Job Training: 80+ hours Classroom Training: 40 hours Additional Training: Online, conference calls | |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | |
Marketing | - | Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
Operations | Average Number of Employees: 2 Full-time, 4 Part-time Passive Ownership: Not Allowed | Number of Employees Required to Run: 1 - 3 |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | - | - |
International Expansion | Yes | - |
WORLD CLASS ATHLETE offers a unique, specialty sporting goods concept. Product mix concentrates on athletic footwear, running, tennis and swimwear. Emphasis on race sponsorship, training programs and custom fitting. All major lines of footwear, accessories, warm-up suits and bags. Custom re-soling at Company-owned distribution centers. Founded by world class athlete Jeff Bond.