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Updated RecentlyMr Whippy vs sweetFrog Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Mr Whippy vs sweetFrog including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $35,000 - $50,000 | $95,600 - $477,500 |
| Franchise Fee | $35,000 | $15,000 - $30,000 |
| Royalty Fee | 5% | 5% |
| Advertising Fee | 2% | 1.5% |
| Year Founded | 1964 | 2009 |
| Year Franchised | 0 | 2012 |
| Term Of Agreement | 5 years +5 | 10 years |
| Term Of Agreement | 5 years +5 | 10 years |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | We expect our franchisees to be passionate about ice cream, about their business and have good customer service skills - especially around children who are our main target audience. | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/Yes |
| Start-up Costs | -/- | -/Yes |
| Equipment | -/- | -/Yes |
| Inventory | -/- | -/Yes |
| Receivables | -/- | -/Yes |
| Payroll | -/- | -/Yes |
Training & Support |
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| Training | - | On-The-Job Training: 24 hours Classroom Training: 24 hours Additional Training: As needed |
| Support | - | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform |
| Marketing | - | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations | - | 50% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 2 - 4. Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators). |
Expansion Plans |
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| US Expansion | - | No |
| Canada Expansion | - | No |
| International Expansion | - | No |
Company Overviews
About Mr Whippy
Mr. Whippy is one of the most iconic, recognised brands and franchise networks in the country. It has become an integral part of New Zealand culture and history. It stands for all things Kiwi… outdoor lifestyle, family values, happy smiles and lots of fun!Mr. Whippy is more than just ice cream. For many years, generations of New Zealanders have been building strong connections with this amazing brand and now Mr. Whippy has come to represent a whole world of fun and happiness. Whatever your ambitions, the Mr. Whippy team can help you realise them. Be it a need for a lifestyle change, flexible working hours, developing a territory, setting up an exciting new Family Entertainment Centre and building a business which is all yours, or simply to be able to serve ice cream in return for a lot of smiles from your happy customers … Mr. Whippy can help you get there! There are 3 types of franchise opportunities with Mr. Whippy: * Mobile Vans * Fixed Retail Sites * Whippy World, a New concept in Family Entertainment.
About sweetFrog
#23 on Entrepreneur's ranking of the top 150 franchises offering incentives and other programs to help veterans become franchisees
Seeking new franchise units throughout the U.S., Africa, Asia, Australia/New Zealand, Canada, Central America, Eastern Europe, Middle East, Mexico, Philippines, South America and Western Europe