Cocina Mexican Grill vs Wahoo's Fish Taco's Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Cocina Mexican Grill vs Wahoo's Fish Taco's including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Cocina Mexican Grill Franchise
Wahoo's Fish Taco's Franchise
Investment $191,600 - $239,400$540,000 - $715,000
Franchise Fee $18,000$25,000 - $30,000
Royalty Fee 5%5%
Advertising Fee 3%2% local
Year Founded 2003-
Year Franchised 2008-
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements
 
Cocina Mexican Grill Franchise
Wahoo's Fish Taco's Franchise
Experience -We prefer applicants who have restaurant experience as well as multi-unit experience. Depending on some other factors, we will consider applicants who have other types of multi-unit retail experience.

Financing Options
 
Cocina Mexican Grill Franchise
Wahoo's Fish Taco's Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support
 
Cocina Mexican Grill Franchise
Wahoo's Fish Taco's Franchise
Training Training will be provided without charge for up to 2 people at a location chosen by the Franchisor for 15 days and then for another 15 days at the Franchisee’s chosen Restaurant location.-
Support --
Marketing --
Operations --

Expansion Plans
 
Cocina Mexican Grill Franchise
Wahoo's Fish Taco's Franchise
US Expansion --
Canada Expansion --
International Expansion --

Company Overviews

About Cocina Mexican Grill

Cocina Mexican Grill, a fast growing, casual dine-in or take-out restaurant, specializing in the sale of fresh made-to-order Mexican food has begun selling franchises to accelerate growth. The founder of Cocina Mexican Grill, having 17 years of hands on restaurant industry has found the necessary mixture of ingredients and spices to make tasty Mexican food His expertise and ability to provide the highest quality premium food using the best ingredients and service has helped him grow his business to a successful multi-location operation. As our culture becomes more concerned with a healthy lifestyle, the desire for enjoying healthier versions of our favorite dishes has increased. This, combined with the ability to customize one's own meal, has opened up a completely new division of Mexican food restaurants, referred to commonly as "Mexican grills." Cocina Mexican Grill has the expertise and ability to reproduce its great taste and product consistently, every time, in all markets, and this is the key to long-term development for our brand-loyal customers and franchises. Cocina Mexican Grill has been operating, improving, and refining its system every day. The goal has always been to keep its customers happy. This franchise program will allow Cocina Mexican Grill to open business more quickly than would be possible through company expansion alone Build your future with Cocina Mexican Grill, an incredibly rewarding business opportunity. Please see www.cocinamexicangrill.com or call (615) 315-5900 for additional information.

About Wahoo's Fish Taco's

In 1988, the Wahoo brothers decided to import the fish taco to Orange County, California, and give it a unique twist. They combined the fish taco with their Brazilian favorites and Asian inspired items. The brothers decorated the original restaurant with the donations of near-by surf companies and that's how Wahoo's Fish Taco was born. Wahoo's then quickly developed a loyal and steady following, to where some locals came in daily and servers automatically knew what their customer would order. In 1990, Steve Karfaridis, joined as a partner and the one location in Costa Mesa rapidly developed into multi-locations in Laguna Beach and Huntington Beach. Today you will find over 50 locations of Wahoo's all throughout California and Colorado, including Texas and Hawaii. We are looking for franchisees who have the experience and financial resources to develop an area of at least 3-5 stores.
Wahoo's Fish Taco's initial franchise fee is $35,000 (and just $27,5000 for each additional store)