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Updated RecentlyKnowFat! vs Mr. Pretzels Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of KnowFat! vs Mr. Pretzels including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $488,500 - $647,000 | $50,000 - $250,000 |
| Franchise Fee | $35,000 | $20,000 |
| Royalty Fee | 5% | 6% |
| Advertising Fee | 1.5- 2.5% | 3.5% |
| Year Founded | - | 1993 |
| Year Franchised | - | 1994 |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | $750,000 USD Net Worth $250,000 USD Liquid Assets Solid business experience Multi-unit management Proven expertise in retail (food and beverage a plus) Previous franchise experience advantageous |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/- |
| Start-up Costs | -/- | -/- |
| Equipment | -/- | -/- |
| Inventory | -/- | -/- |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
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| Training | KnowFat! offers all of our franchisees a comprehensive training program at the KnowFat! KnowLedge Center. This program includes a mix of classroom, test kitchen, and live, hands-on store training for 3 people in your organization, one of whom must be your store manager. Our field training team will assist in the opening of each store. | Comprehensive Training # Extensive Store Training Programs that include a Mr. Pretzels overview, store opening procedures, service training, and training for all levels of staff. # Comprehensive Training Manual that covers all management and staff procedures - from opening to closing - plus information on financial reporting, accounting, inventory, and human resource management. |
| Support | - | World-Class Franchisee Support Services Printer-Friendly Pre-Opening and Operation Support * Assistance with every phase of store development: from initial layout through ongoing operations. * Your Mr. Pretzels Consultant will be your direct liaison to our staff at Mr. Pretzels' Support Center. * Expert guidance on store construction, grand opening, building sales, optimizing profits, training, marketing, ongoing research and development, and more. |
| Marketing | KnowFat! offers its franchisees a number of turnkey opening and ongoing marketing programs that will bring customers in the door. In addition, KnowFat! provides materials and promotions that are available through our graphics standards manual and marketing promotions manual available online as well as in hard copy. KnowFat! is also building a state-of-the-art loyalty program for franchisees to understand customer behavior and create tailored marketing programs. KnowFat! will also help franchisees track purchasing and analyze customer shopping data. | - |
| Operations | - | - |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | - | - |
| International Expansion | - | Yes |
Company Overviews
About KnowFat!
KnowFat! aims to pioneer the phrase "lifestyle grille". A lifestyle grille is a place where you can come in, eat at a restaurant, and then buy products for the rest of your healthy lifestyle. We are squarely on-trend and poised to become the leader in the new healthy fast-casual category. KnowFat! concentrates on mainstream food by offering up better-for-you menu items like chicken meatball wraps, honey mustard turkey tips, super lean cheeseburgers with low-fat cheese, and sides like colorful broccoli and our proprietary "AirFries". Our customers don't just want to eat well while they're in the restaurant; they want to buy products that support an overall healthy lifestyle. Each KnowFat! combines a quick-serve restaurant with a convenience-style retail store that carries the best health-oriented nutrition products on the market. There is nothing like this concept on the market today. KnowFat! Lifestyle Grille is the only concept of its kind- and we're ready to roll.
About Mr. Pretzels
Mr. Pretzels currently offers franchising opportunities for individuals and companies that adopt the strategy of multi-unit territory development. This business model enables our partners to build the brand in their territory as well as leverage marketing and purchasing capacity. We require 100% of the first-year development to be funded through allotted capital and, at a minimum, 30% of the next four years (development schedule is 5 years) to be accessible dedicated capital. We seek qualified franchise partners interested in multi-unit development in exclusive territories around the world. Mr. Pretzels is a leading snack food brand with more than 140 retail locations worldwide in 11 countries. Our strong international network allows us to provide outstanding operational support to every franchisee. It is one of the lowest investments in the food business (USD$50,000-$100,000) and the training lasts only two weeks. We are seeking International franchisees interested in exclusive, multi-unit territory development of at least five stores within three years.