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Updated RecentlyKnowFat! vs Shirley's Gourmet Popcorn Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of KnowFat! vs Shirley's Gourmet Popcorn including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $488,500 - $647,000 | $160,500 - $442,500 |
| Franchise Fee | $35,000 | $28,000 |
| Royalty Fee | 5% | 6% |
| Advertising Fee | 1.5- 2.5% | 1-2% |
| Year Founded | - | 2009 |
| Year Franchised | - | 2013 |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/- |
| Start-up Costs | -/- | -/- |
| Equipment | -/- | -/- |
| Inventory | -/- | -/- |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
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| Training | KnowFat! offers all of our franchisees a comprehensive training program at the KnowFat! KnowLedge Center. This program includes a mix of classroom, test kitchen, and live, hands-on store training for 3 people in your organization, one of whom must be your store manager. Our field training team will assist in the opening of each store. | o Two Full Weeks of pre-opening training at our corporate support center o One Full Week of training at your location. o Training on our proprietary recipes, production methods, and packaging. o A detailed operations manual to help guide your day-to-day operations. |
| Support | - | o Help in locating and setting up your popcorn shop franchise location, whether a kiosk or small storefront. o Local advertising and marketing assistance, including print and online materials, gift cards and customer-loyalty programs, plus social media, email promotions, community networking guidance and more. o Established supplier relationships with approved vendors. o A customized point-of-sale computer system, to guide efficient daily operations and reporting functions. o Ongoing support including remote support, refresher training, and periodic field visits from the corporate team. |
| Marketing | KnowFat! offers its franchisees a number of turnkey opening and ongoing marketing programs that will bring customers in the door. In addition, KnowFat! provides materials and promotions that are available through our graphics standards manual and marketing promotions manual available online as well as in hard copy. KnowFat! is also building a state-of-the-art loyalty program for franchisees to understand customer behavior and create tailored marketing programs. KnowFat! will also help franchisees track purchasing and analyze customer shopping data. | - |
| Operations | - | o Stand-alone stores o In-line stores o Kiosks o Multiple revenue streams: retail, fundraisers, corporate gifting, weddings, web o Owner operators preferred o 1 � 2 employees |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | - | - |
| International Expansion | - | - |
Company Overviews
About KnowFat!
KnowFat! aims to pioneer the phrase "lifestyle grille". A lifestyle grille is a place where you can come in, eat at a restaurant, and then buy products for the rest of your healthy lifestyle. We are squarely on-trend and poised to become the leader in the new healthy fast-casual category. KnowFat! concentrates on mainstream food by offering up better-for-you menu items like chicken meatball wraps, honey mustard turkey tips, super lean cheeseburgers with low-fat cheese, and sides like colorful broccoli and our proprietary "AirFries". Our customers don't just want to eat well while they're in the restaurant; they want to buy products that support an overall healthy lifestyle. Each KnowFat! combines a quick-serve restaurant with a convenience-style retail store that carries the best health-oriented nutrition products on the market. There is nothing like this concept on the market today. KnowFat! Lifestyle Grille is the only concept of its kind- and we're ready to roll.
About Shirley's Gourmet Popcorn
Shirley's Gourmet Popcorn Company has taken the nostalgia of hot, fresh movie-theatre popcorn and the old-fashioned idea of providing great customer service and given it a modern twist. The result? A fun and appealing gourmet popcorn franchise opportunity. As a hometown company with a solid history, great brand recognition, and high regard in our community, we have always used the highest quality corn and popped it daily in small batches so it's as fresh as possible for every customer. We can show you how it's done! Shirley's Gourmet Popcorn Company is more than a fresh and tasty treat. It can also be the perfect way to say thank-you, convey greetings, or raise money for a worthwhile cause. Discovering the many ways that popcorn can bring happiness to a wide range of customers and even how it can make a positive difference in your local community might just be the most rewarding part of owning your own gourmet popcorn franchise. If you have a taste for a future that's all about making people happy while creating independence for yourself, consider a Shirley's Gourmet Popcorn franchise! Shirley's Gourmet Popcorn Company appeals to all types of customer groups: young and old, families and corporations. With our array of delicious flavors, just about everyone can find something to love about our popcorn. Customers can even assemble their own custom assortments of colors and flavors for fundraising, special events, and gift giving. And with popcorn balls or frosted nuts to add to the mix, the possibilities for pleasing your customers are nearly endless! This also means that as a franchise owner, operating your own flexible and streamlined storefront or kiosk-based retail food franchise, your potential revenue sources are also broad and varied. o Stand-alone stores o In-line stores o Kiosks o Multiple revenue streams: retail, fundraisers, corporate gifting, weddings, web