Pure Taqueria vs Wahoo's Fish Taco's Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Pure Taqueria vs Wahoo's Fish Taco's including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Pure Taqueria Franchise
Wahoo's Fish Taco's Franchise
Investment $954,000 - $2,381,000$540,000 - $715,000
Franchise Fee $40,000$25,000 - $30,000
Royalty Fee 5%-6%5%
Advertising Fee 1%2% local
Year Founded --
Year Franchised --
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements

 
Pure Taqueria Franchise
Wahoo's Fish Taco's Franchise
Experience -We prefer applicants who have restaurant experience as well as multi-unit experience. Depending on some other factors, we will consider applicants who have other types of multi-unit retail experience.

Financing Options

 
Pure Taqueria Franchise
Wahoo's Fish Taco's Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support

 
Pure Taqueria Franchise
Wahoo's Fish Taco's Franchise
Training Four weeks of training in the operation of your PURE Taqueria and the deployment of the Be Sure With PURE Taqueria� brand. . One week of on-site training of your personnel from our qualified support staff.-
Support Comprehensive Operations Manual. . Recipe video library. . Information Technology/POS Support. . Marketing and advertising. . National Purchasing Program. . Use of the registered Be Sure With Pure Taqueria� service mark. . Intranet. . On-going support.-
Marketing --
Operations --

Expansion Plans

 
Pure Taqueria Franchise
Wahoo's Fish Taco's Franchise
US Expansion --
Canada Expansion --
International Expansion --

Company Overviews

About Pure Taqueria

Is PURE Taqueria the right franchise for you? If you have leadership experience in the full-service restaurant field and are looking for an upscale business opportunity that is high-energy, food- and customer-focused, and targeted toward fun-loving, sophisticated adults, then PURE Taqueria may be the perfect fit. Although we prefer that our franchise owners take a hands-on role in the success of their location(s), day-to-day management is not required. PURE is a destination for discriminating diners who want more than a strip-mall experience. We strongly prefer that all PURE locations be free-standing, although we will consider spaces that are part of premier, top-tier urban retail developments. Each restaurant must include covered outdoor seating, roll-up garage doors and a full bar - hallmarks of the PURE brand's sophisticated fun. Because PURE Taqueria is a destination restaurant rather than a one-on-every-corner commodity, PURE franchisees enjoy exclusivity within their geographic markets. And because PURE is a new, fresh concept in America's growing love affair with Mexican food, it stands out among other, less refined options. PURE's roots in time-honored, authentic Mexican recipes take America's increasing taco-cart craze into a new age of awesome tastes and inventive presentations. Our menu includes a number of innovative appetizers, taco plates, and full-on entrees that treat hungry customers to a Mexican dining experience rarely found north of the border. The menu can be customized to include gluten free versions of many dishes to meet special dietary requirements. The bar plays a key role in PURE's concept and success, with more than 80 different kinds of tequila, signature margaritas, Mexican and domestic beers, wines and sangria.

About Wahoo's Fish Taco's

In 1988, the Wahoo brothers decided to import the fish taco to Orange County, California, and give it a unique twist. They combined the fish taco with their Brazilian favorites and Asian inspired items. The brothers decorated the original restaurant with the donations of near-by surf companies and that's how Wahoo's Fish Taco was born. Wahoo's then quickly developed a loyal and steady following, to where some locals came in daily and servers automatically knew what their customer would order. In 1990, Steve Karfaridis, joined as a partner and the one location in Costa Mesa rapidly developed into multi-locations in Laguna Beach and Huntington Beach. Today you will find over 50 locations of Wahoo's all throughout California and Colorado, including Texas and Hawaii. We are looking for franchisees who have the experience and financial resources to develop an area of at least 3-5 stores.
Wahoo's Fish Taco's initial franchise fee is $35,000 (and just $27,5000 for each additional store)