Pure Taqueria vs Fuzzy's Taco Shop Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Pure Taqueria vs Fuzzy's Taco Shop including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Pure Taqueria Franchise
Fuzzy's Taco Shop Franchise
Investment $954,000 - $2,381,000$770,500 - $1,116,500
Franchise Fee $40,000$35,000
Royalty Fee 5%-6%3.5% - 5%
Advertising Fee 1%2%
Year Founded -2003
Year Franchised -2009
Term Of Agreement -10 years
Term Of Agreement -10 years
Renewal Fee --


Business Experience Requirements
 
Pure Taqueria Franchise
Fuzzy's Taco Shop Franchise
Experience --

Financing Options
 
Pure Taqueria Franchise
Fuzzy's Taco Shop Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/Yes
Start-up Costs -/--/Yes
Equipment -/--/Yes
Inventory -/--/Yes
Receivables -/--/Yes
Payroll -/--/Yes

Training & Support
 
Pure Taqueria Franchise
Fuzzy's Taco Shop Franchise
Training Four weeks of training in the operation of your PURE Taqueria and the deployment of the Be Sure With PURE Taqueria� brand. . One week of on-site training of your personnel from our qualified support staff.On-The-Job Training: 297 hours Classroom Training: 30 hours Additional Training: At company-owned store
Support Comprehensive Operations Manual. . Recipe video library. . Information Technology/POS Support. . Marketing and advertising. . National Purchasing Program. . Use of the registered Be Sure With Pure Taqueria� service mark. . Intranet. . On-going support.Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing -Ad Templates Social media SEO Website development Email marketing Loyalty program/app
Operations -Absentee Ownership Allowed Number of Employees Required to Run: 25

Expansion Plans
 
Pure Taqueria Franchise
Fuzzy's Taco Shop Franchise
US Expansion -Yes
Canada Expansion --
International Expansion --

Company Overviews

About Pure Taqueria

Is PURE Taqueria the right franchise for you? If you have leadership experience in the full-service restaurant field and are looking for an upscale business opportunity that is high-energy, food- and customer-focused, and targeted toward fun-loving, sophisticated adults, then PURE Taqueria may be the perfect fit. Although we prefer that our franchise owners take a hands-on role in the success of their location(s), day-to-day management is not required. PURE is a destination for discriminating diners who want more than a strip-mall experience. We strongly prefer that all PURE locations be free-standing, although we will consider spaces that are part of premier, top-tier urban retail developments. Each restaurant must include covered outdoor seating, roll-up garage doors and a full bar - hallmarks of the PURE brand's sophisticated fun. Because PURE Taqueria is a destination restaurant rather than a one-on-every-corner commodity, PURE franchisees enjoy exclusivity within their geographic markets. And because PURE is a new, fresh concept in America's growing love affair with Mexican food, it stands out among other, less refined options. PURE's roots in time-honored, authentic Mexican recipes take America's increasing taco-cart craze into a new age of awesome tastes and inventive presentations. Our menu includes a number of innovative appetizers, taco plates, and full-on entrees that treat hungry customers to a Mexican dining experience rarely found north of the border. The menu can be customized to include gluten free versions of many dishes to meet special dietary requirements. The bar plays a key role in PURE's concept and success, with more than 80 different kinds of tequila, signature margaritas, Mexican and domestic beers, wines and sangria.

About Fuzzy's Taco Shop

Founded in 2001 near the TCU campus in Fort Worth, the original Fuzzy's Taco Shop was purchased by Alan and Chuck Bush after just two years of operation. The father-son combination with a collective 20 years of restaurant industry experience initially took a slow, hands-on approach to running the business. They insisted on adhering to the promise: "To focus our full attention on promptly and efficiently providing our guests with generous helpings of uniquely flavorful foods at a fair price in a fun atmosphere." That promise remains central to the chain's success today as Fuzzy's Taco Shop expands across the country. Fuzzy's corporate-owned and franchise locations are now serving fresh, handmade Baja-style Mexican food in 79 stores across nine states, with many more on the way. Fuzzy's Taco Shop is a member of the International Franchise Association.

The total investment necessary to begin operation of a  Fuzzy's Taco Shop Restaurant franchise ranges from $770,500 to $1,116,500. This includes $30,000 to $50,000 payable to the franchisor or its affiliates.
If you wish to acquire the right to develop multiple  Fuzzy's Taco Shop Restaurants with a multiunit development franchise, you must pay the franchisor the entire initial franchise fee for 50-100% of the Restaurants you agree to develop. For a typical commitment of 2-3 Restaurants, the total investment necessary to begin operation of a  Fuzzy's Taco Shop multi-unit development franchise ranges from $34,500 to $95,000. This includes $32,500 to $90,000 payable to the franchisor or its affiliates.
Veteran Incentives  50% off first-unit franchise fee,
$3,000 off second-unit franchise fee, and
$2,500 off third-unit franchise fee for veterans entering a multi-unit development agreement for at least three units
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