Get In Shape For Women vs Planet Fitness Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Get In Shape For Women vs Planet Fitness including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Get In Shape For Women Franchise
Planet Fitness Franchise
Investment $51,341 - $200,594$968,100 - $4,113,000
Franchise Fee $29,000$20,000
Royalty Fee 6%7% of Gross Membership Fees
Advertising Fee -9%
Year Founded 20061992
Year Franchised 20062003
Term Of Agreement -10 years
Term Of Agreement -10 years
Renewal Fee $4,000 off franchise fee-


Business Experience Requirements
 
Get In Shape For Women Franchise
Planet Fitness Franchise
Experience --

Financing Options
 
Get In Shape For Women Franchise
Planet Fitness Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/-No/No
Start-up Costs -/-No/No
Equipment -/-No/Yes
Inventory -/-No/No
Receivables -/-No/No
Payroll -/-No/No

Training & Support
 
Get In Shape For Women Franchise
Planet Fitness Franchise
Training -* Available at headquarters: 2 weeks * At franchisee's location: as needed
Support -* Newsletter * Meetings * Toll-free phone line * Grand opening * Internet * Security/safety procedures * Field operations/evaluations * Purchasing cooperatives
Marketing -* Co-op advertising * Ad slicks * Regional advertising
Operations -* 40% of all franchisees own more than one unit * Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators)

Expansion Plans
 
Get In Shape For Women Franchise
Planet Fitness Franchise
US Expansion -Yes
Canada Expansion --
International Expansion --

Company Overviews

About Get In Shape For Women

Get In Shape For Women, a small group personal training program with 35 locations across the U.S. was founded with the purpose of empowering women through body transformation. At Get In Shape For Women there are no intimidating crowds or waiting for equipment. All GISFW workouts are delivered by appointment in a private upscale boutique fitness studio. A highly skilled personal trainer works with up to 4 women at a time, for 30 or 60 minute sessions, delivering our unique 4 component system that is scientifically proven to work: Weight Training, Cardio, Nutrition, and Accountability. Join us on this meaningful journey, where your clients become family, and every pound lost is a life impacted. Discover the First Complete Training Program For Women.

Results Start When You Do ®

I have been operating personal training studios for over 14 years. I have gone through the start up of over 50 personal training studios. Each and every time I have learned something new which has improved my system. This invaluable experience has allowed me to develop proprietary start up processes, and operating systems that are second to none.

Get In Shape For Women will prove to be the best fitness franchise model in the industry. The small 800-1200 square foot print keeps fixed costs down. The personalized small group training at $19-$29 per session delivers tremendous value, has a much greater market share than personal training alone, and generates more revenue per hour than personal training. I have developed this model so it can be run with the owner and one employee. You heard right, one employee working 40-50 hours per week. The owners don't train at all, they manage and grow their business. Rent and Payroll are the two largest expenses in private training studios. When you can control both of them you will have a business model that financially works.

 

About Planet Fitness

Planet Fitness got its start in 1992 when Michael Grondahl acquired a struggling gym. He reduced membership prices to compete against better-known brands and focused on serving occasional or first-time gym users. Every Planet Fitness location holds a pizza night for members once a month, as well as a bagel morning, and Tootsie Rolls are available at all times.
Planet Fitness strives to promote health in a respectful atmosphere. For over a decade, Planet Fitness has gone to great lengths to provide its members with a friendly space to work out. We call it the Judgment Free Zone. We discourage weight dropping and obnoxious grunting so you can focus on your own workout and not the person next to you.

The total investment necessary to begin operation of a single Planet Fitness facility ranges from $968,100 to $3,072,000 if you finance your equipment.
This includes $48,000 to $297,000 that must be paid to the franchisor or its affiliate.
If you choose to purchase your equipment, the total investment necessary to begin operation of a single Planet Fitness facility ranges from $1,500,000 to $4,113,000.
This includes $295,000 to $912,000 that must be paid to the franchisor or its affiliate.
These estimated initial investment ranges also apply to each location that you develop under the Area Development Agreement (plus the Area Development Fee you pay at the time you sign the Area Development Agreement). If you sign an Area Development Agreement, you must develop one or more Planet Fitness facilities, and you will pay an Area Development Fee of $10,000 per planned location (paid in full when you sign the Area Development Agreement) in addition to the then-current initial franchise fee due for each location at the time the Franchise Agreement for that location is signed.

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