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Below is an in-depth analysis and side-by-side comparison of Lime Fresh Mexican Grill vs Rusty Taco including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $544,000 - $730,000 | $529,817 - $796,325 |
Franchise Fee | $30,000 | $25,000 |
Royalty Fee | 6% | 6% - 4% |
Advertising Fee | - | 1%local |
Year Founded | 2004 | 2010 |
Year Franchised | 2008 | 2011 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | *Liquid Capital of $450,000 + ($150,000 per restaurant) *Existing banking relationship that works with your current restaurant operation *Financial qualifications may vary due to location *Average Initial Investment is $350,000 |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/- |
Start-up Costs | -/- | -/- |
Equipment | -/- | -/- |
Inventory | -/- | -/- |
Receivables | -/- | -/- |
Payroll | -/- | -/- |
Training & Support |
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Training | - | The franchise partner will be responsible for attending a 4 week training program in Dallas, Texas. The goal is to provide you the knowledge and tools to operate a great Rusty Taco restaurant. |
Support | - | *Support in areas of great people development, operational excellence, and assisting franchisees with their financial fundamentals *Assist you in building on your operational foundation *All products will be sourced from a local distributor. Rusty Taco will ensure all products meet our quality standards and specifications. |
Marketing | - | - |
Operations | - | *Own and operate a minimum of 3 Rusty Taco restaurants |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | - | - |
International Expansion | - | - |
If you've eaten at Lime Fresh Mexican Grill, it is easy to see what sets us apart from the rest. Our fresh food prepared daily, homemade salsas, more than 50 hot sauces and our high-end decor gives guests the casual-style atmosphere with fast-casual convenience that they can't seem to get enough of. Lime has never lost sight of its fresh focus as it expands. All locations have fresh produce delivered daily from local markets and its meats are charbroiled on grills in an exhibition-style kitchen. Guests also have the option of making their meal with whole wheat, multi-grain or low-carb items. Lime's stores are outfitted with Chicago brick and hammered copper countertops, and earth-tone fax-finish walls adorned with custom dark hard wood trim and hanging lime baskets. Entrepreneurs are often attracted to Lime because of its consistent lines out the door, fresh food, atmosphere and over-the-top guest service, all of which has made Lime a favorite since 2004.