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Updated RecentlyAqua-Tots Swim Schools vs Goldfish Swim School Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Aqua-Tots Swim Schools vs Goldfish Swim School including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $502,095 - $1,150,237 | $1,370,283 - $3,230,358 |
| Franchise Fee | $40,000 | $50,000 - $60,000 |
| Royalty Fee | 6% | 6% |
| Advertising Fee | 2% | 2% |
| Year Founded | 1991 | 2006 |
| Year Franchised | 2007 | 2009 |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/Yes |
| Start-up Costs | -/- | -/Yes |
| Equipment | -/- | -/Yes |
| Inventory | -/- | -/Yes |
| Receivables | -/- | -/Yes |
| Payroll | -/- | -/Yes |
Training & Support |
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| Training | On-The-Job Training: 2 weeks Classroom Training: 1 week Additional Training: Regional training | On-The-Job Training: 40 hours Classroom Training: 40 hours |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations | Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform |
| Marketing | Co-op Advertising Ad Templates National Media Regional Advertising | - |
| Operations | Number of Employees Required to Run: 20 | Absentee Ownership Allowed Number of Employees Required to Run: 45 |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | - | Yes |
| International Expansion | - | Yes |
Company Overviews
About Aqua-Tots Swim Schools
We offer franchisees one business model and a choice of two business plans to meet the needs of our franchisees during the start up phase of the franchise program:
Store Front Location (Business Plan Option #1)
Begin with your own Aqua-Tots Swim School in a storefront location.
* The franchisee will be trained, certified and equipped to develop, design, build and train their employees to showcase their Aqua-Tots Swim School location. A franchisee that chooses this option is required to purchase an exclusive territory in which to establish an Aqua-Tots Swim School location to service clients.
* The franchisee will be given access to the Aqua-Tots Swim Schools facility strategies, custom pool designs, marketing plans and expert experience of establishing the business to help ensure success.
* The franchisee will be trained, certified at Aqua-Tots corporate training center headquarters for up to three weeks with our master franchisee trainers. Franchisees that lease or build an indoor pool in an existing facility have the most flexibility and foundation to build additional swim school locations in their exclusive territories and have the potential of offering the most profitable services to their clients.
Home Based Plan (Business Plan Option #2)
Begin by establishing contract agreements to utilize pools within your exclusive territory: (Master Planned Communities, Hotels, Resorts, Health Clubs)
* The franchisee will be trained and certified at Aqua-Tots corporate training center headquarters for up to three weeks with our master franchisee trainers.
* Franchisees learn the art of establishing contracts for satellite pool locations in their exclusive territory while conducting the business administration and scheduling functions from their home based operation. This business plan allows the new franchisee an opportunity to build a strong client base, maximize profits, reduce overhead costs, and minimize the initial start-up cost.
The total investment necessary to begin operation of a Multi‐Unit Development Agreement for two Aqua‐Tots Swim School Outlets is $517,095 to $1,165,237. This includes between $55,638 and $55,957 that must be paid to the franchisor or its affiliate. You must purchase a minimum of 2 units under the MUDA. The MUDA fee for each additional unit is $30,000 with 50%, i.e., $15,000 per additional unit, due at the time of signing the Multi‐Unit Development Agreement.
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About Goldfish Swim School
Goldfish Swim School is the premier learn-to-swim facility dedicated entirely to
infants and children, ages four months to 12 years.
What does our cutting-edge swim school model have that
makes it a leader in the industry? You feel it the moment you walk in.
Something different. It’s more than vibrant colors chosen to inspire
kids. More than a curriculum crafted to not only teach kids to swim but
also to build their character. More than a shiver-free
pool heated to 90 degrees. There’s something more. Something
unexpected. Something that propels Goldfish Swim School beyond typical.
It’s passon. Not just a passon for kids or a passion for swimming…
It’s a special passion for changing - even saving lives - by teaching kids to swim.
The Goldfish Swim School Franchise is positioned as a leader in the thriving and profitable
children’s education and enrichment market;
consistently recognized as one of the fastest-growing
companies in franchising.
·Over 65 schools open or in development in more than 23 states
The total investment necessary to begin operations as a Goldfish Swim School Area Developer is at least $1,390,283 to $3,250,358, depending upon the number of Swim Schools you develop. This estimate includes, as a Development fee, the Initial Franchise Fee of $50,000 for the first Swim School and one-half of the initial franchise fee for one subsequent Swim School at the reduced rate of $40,000. You would pay an additional $20,000 for each subsequent Swim School to be developed under the Area Development Agreement as part of your Development Fee and the remaining half of the Initial Franchise Fee for each additional Swim School developed when you sign each franchise agreement. In addition, if you sign an Area Development Agreement, you will also sign the Franchise Agreement for your first Swim School.