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Below is an in-depth analysis and side-by-side comparison of Keg Restaurants vs Shula's Steak House including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $2,000,000 - $3,250,000 | $1,126,600 - $3,037,500 |
Franchise Fee | $50,000 | $150,000 - $175,000 |
Royalty Fee | 5% | 12% |
Advertising Fee | 2.5% | Not less than $30,000 |
Year Founded | - | - |
Year Franchised | - | - |
Term Of Agreement | - | 10 years +10+10 |
Term Of Agreement | - | 10 years +10+10 |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | Any experience you have gained in any area of food service always helps. More than anything else, your sound business sense and your compatibility with The Keg's high standards are what will make you an ideal candidate. If you don't have full service restaurant experience, we insist that you have a day-to-day operator with experience; ideally Keg experience. You have successfully run a business the size and scope of The Keg. Although restaurant experience is preferred, your excellent management skills can be adapted through The Keg's training programs. You have a thorough knowledge of the market in which you wish to open your franchise. It is preferable that you have lived in the city, as well as know the business and cultural climate. Please note that a population base of approximately 100,000 people in Canada or 225,000 in the United States is required for us to consider a new location. You need to have sufficient unencumbered capital. Although the amount will vary from location to location depending on the specific business, your combined net worth should be a minimum of $2 million. You have a desire to be a part of a successful franchise group. If you are interested in a territory or multiple restaurants, the following additional criteria must be in place: a. A development agreement which will specify the number of sites and the time period in which they must be built. b. The financial ability to operate more than one restaurant. c. The management capability and personnel to operate the desired number of restaurants in the territory or multiple restaurants. You will be required to submit a proposal detailing all aspects of your business plan and management, shareholder and operating structures. Your plan must include: * A projected operating statement of revenue and expenses; * A financial plan for construction of your restaurant, including a rough timetable for completion; * A personal employment history and business history of all proposed shareholders and operating managers; * Details on your proposed operating management team. | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/- |
Start-up Costs | -/- | -/- |
Equipment | -/- | -/- |
Inventory | -/- | -/- |
Receivables | -/- | -/- |
Payroll | -/- | -/- |
Training & Support |
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Training | We will train your management team and key staff at one of the corporate locations. We will send a hands-on support opening team to assist in training your staff. Besides travel, accommodation and meals, additional costs for the opening team are minimal. You can open your restaurant with the confidence and knowledge that you have received adequate training to do things The Keg way, with a support system and people to help you. | The Franchise Owner, the Head Coach, the Business Development Manager, the Shula's Chef, and any oth�er employees that designated must attend and complete the Basic training program. The training is based at the franchise premise for 14 days. The franchisee must pay for the expenses incurred by the franchisor during the basic training. The Head Coach, Business Development Manager, and Shula's Chef must complete the Managers' Training Program, which consists of three to five business days located at corporate headquarters. |
Support | The support begins before you open your restaurant with a development team who will assist in creating The Keg environment, followed by a training team to train your management and staff on how to provide your guests with The Keg experience. Once your restaurant is open, follow up support will be provided to insure that The Keg systems and specifications are in place. Ongoing support will be provided with respect to accounting, marketing, menu development, and human resources. | - |
Marketing | - | - |
Operations | - | The franchisee must act as or hire a designated Head Coach to act as the franchised business's general manager. The Head Coach must devote, on a full-time basis, his or her best efforts to managing and operating the franchised business. The franchised business requires the Head Coach's day-to-day supervision. The franchisee must also hire a Business Development Manager, who is primarily responsible for developing business from individuals and organizations within the protected territory. The franchisee must also hire a Shula's Chef, who is the franchised business's head chef and is primar�ily responsible for operating and managing its kitchen. |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | - | - |
International Expansion | - | - |
The Keg Steakhouse & Bar is the undisputed Steakhouse leader in Canada, with an ever-growing presence in the United States. Founded in 1971, The Keg has a focus on high-quality steaks, and a casual yet contemporary dining experience. As part of our dynamic team, our franchisees have complete operational support, including extensive training, advertising/marketing, and central purchasing. You'll be able to focus on your day-to-day business knowing that there is a team of expert professionals on your side. We are actively looking for franchisees in many locations. Please note that a population base of approximately 100,000 people in Canada or 225,000 in the United States is required for us to consider a new location.
The desire to become a part of a continuing success story is why Shula's Steak House has become a popular consideration for those in the area of food franchising. The legendary status of a Hall of Fame football coach is coupled with maintaining rigorous standards when it comes to the quality of the steaks it offers. That's an unbeatable combination that keeps customers coming through the doors for every franchisee. The pinnacle of the restaurant's menu is the Shula Cut, a custom center cut of Black Angus beef that's been handpicked by those raising these cattle. After undergoing 10 different specifications that includes such things as marbling, leanness and consistency and being properly aged, only one percent of the cattle under consideration are selected. That's been the company's standard since it first opened in 1989, and striving for excellence has been the philosophy of Don Shula for his entire life.