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Below is an in-depth analysis and side-by-side comparison of Planet Fitness vs Illuminate Gym including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $968,100 - $4,113,000 | $57,000 - $213,000 |
Franchise Fee | $20,000 | $15,000 |
Royalty Fee | 7% of Gross Membership Fees | - |
Advertising Fee | 9% | - |
Year Founded | 1992 | - |
Year Franchised | 2003 | - |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/Yes | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | * Available at headquarters: 2 weeks * At franchisee's location: as needed | We offer a 5 day training program to teach you how to run an illuminate gym and about 'High Oxygen Training'. |
Support | * Newsletter * Meetings * Toll-free phone line * Grand opening * Internet * Security/safety procedures * Field operations/evaluations * Purchasing cooperatives | - |
Marketing | * Co-op advertising * Ad slicks * Regional advertising | - |
Operations | * 40% of all franchisees own more than one unit * Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | - | - |
International Expansion | - | - |
The illuminate gym model was born to provide entrepreneurs the opportunity to obtain the same success David Sedbrook has obtained while owning his own boutique fitness facility. Today illuminate gym is committed to giving future gym owners the training and support to show them our exciting and proven business model to ensure them the best opportunity to be successful. "There is nothing better than creating success for yourself by changing people's lives in a positive way" Call now for our specials on the first 10 franchises!