Planet Fitness vs Plus Fitness 24/7 Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Planet Fitness vs Plus Fitness 24/7 including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Planet Fitness Franchise
Plus Fitness 24/7 Franchise
Investment $968,100 - $4,113,000$298,000 - And Up
Franchise Fee $20,000N/A
Royalty Fee 7% of Gross Membership Fees-
Advertising Fee 9%-
Year Founded 19921998
Year Franchised 20031998
Term Of Agreement 10 years-
Term Of Agreement 10 years-
Renewal Fee --


Business Experience Requirements
 
Planet Fitness Franchise
Plus Fitness 24/7 Franchise
Experience --

Financing Options
 
Planet Fitness Franchise
Plus Fitness 24/7 Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/No-/-
Start-up Costs No/No-/-
Equipment No/Yes-/-
Inventory No/No-/-
Receivables No/No-/-
Payroll No/No-/-

Training & Support
 
Planet Fitness Franchise
Plus Fitness 24/7 Franchise
Training * Available at headquarters: 2 weeks * At franchisee's location: as needed-
Support * Newsletter * Meetings * Toll-free phone line * Grand opening * Internet * Security/safety procedures * Field operations/evaluations * Purchasing cooperatives-
Marketing * Co-op advertising * Ad slicks * Regional advertising-
Operations * 40% of all franchisees own more than one unit * Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators)-

Expansion Plans
 
Planet Fitness Franchise
Plus Fitness 24/7 Franchise
US Expansion Yes-
Canada Expansion --
International Expansion -Yes

Company Overviews

About Planet Fitness

Planet Fitness got its start in 1992 when Michael Grondahl acquired a struggling gym. He reduced membership prices to compete against better-known brands and focused on serving occasional or first-time gym users. Every Planet Fitness location holds a pizza night for members once a month, as well as a bagel morning, and Tootsie Rolls are available at all times.
Planet Fitness strives to promote health in a respectful atmosphere. For over a decade, Planet Fitness has gone to great lengths to provide its members with a friendly space to work out. We call it the Judgment Free Zone. We discourage weight dropping and obnoxious grunting so you can focus on your own workout and not the person next to you.

The total investment necessary to begin operation of a single Planet Fitness facility ranges from $968,100 to $3,072,000 if you finance your equipment.
This includes $48,000 to $297,000 that must be paid to the franchisor or its affiliate.
If you choose to purchase your equipment, the total investment necessary to begin operation of a single Planet Fitness facility ranges from $1,500,000 to $4,113,000.
This includes $295,000 to $912,000 that must be paid to the franchisor or its affiliate.
These estimated initial investment ranges also apply to each location that you develop under the Area Development Agreement (plus the Area Development Fee you pay at the time you sign the Area Development Agreement). If you sign an Area Development Agreement, you must develop one or more Planet Fitness facilities, and you will pay an Area Development Fee of $10,000 per planned location (paid in full when you sign the Area Development Agreement) in addition to the then-current initial franchise fee due for each location at the time the Franchise Agreement for that location is signed.

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#7 in Franchise 500 for 2020.
#8 in Franchise 500 for 2021.






About Plus Fitness 24/7

The only true 24 Hour Gym, Turn Key Franchise on the market, Plus Fitness 24/7 capitalizes on strong supplier relationships developed over its 16 years of trading in the Australian Fitness Industry. Plus Fitness provides the most competitively priced 24 Hour Gym Franchise with an initial investment as low as $269k including all gym equipment, aesthetic fitout, signage, access control and marketing

Plus Fitness 24/7 Business Franchise Model includes: *24/7 operation *Swipe card access *No contract memberships with highly competitive price points *Complimentary fitness assessment and fitness programs for all members *Non intimidating, clean environments *High level focus on security and safety of members *Equipment designed to suit those new to exercise as well as those more experienced in exercising *Facilities staffed during peak times *Audio and Visual remote monitoring 24 hours a day *State of the art, back to base duress system *Typically 200sqm to 600sqm in size *Placed in convenient locations

Offering a franchise model that provides fast breakevens, low staffing and impressive returns, Plus Fitness 24/7 is a 'lifestyle' business second to none.