Planet Fitness vs FIT4MOM Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Planet Fitness vs FIT4MOM including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Planet Fitness Franchise
FIT4MOM Franchise
Investment $968,100 - $4,113,000$6,905 - $26,385
Franchise Fee $20,000$6,495 - $12,395
Royalty Fee 7% of Gross Membership Fees2% - To maintain your franchise, you'll pay monthly maintenance fees between $214 - $424
Advertising Fee 9%$10 - $30
Year Founded 19922001
Year Franchised 20032005
Term Of Agreement 10 years3 Year
Term Of Agreement 10 years3 Year
Renewal Fee --


Business Experience Requirements

 
Planet Fitness Franchise
FIT4MOM Franchise
Experience -Fitness background is a plus, but not a requirement! We will train you!

Financing Options

 
Planet Fitness Franchise
FIT4MOM Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/No-/-
Start-up Costs No/No-/-
Equipment No/Yes-/-
Inventory No/No-/-
Receivables No/No-/-
Payroll No/No-/-

Training & Support

 
Planet Fitness Franchise
FIT4MOM Franchise
Training * Available at headquarters: 2 weeks * At franchisee's location: as neededWeb-bases on-boarding business training (required for new franchisees), Online business training's to help you grow your business (offered 2-3 times a month), Monthly instructor hangouts with our National Fitness director, Monthly virtual"coffee-chat's" with Lisa Druxman, owner and founder of FIT4MOM, Exercise & workout database, online files & resources for franchisees and instructors, Marketing & Planning calendar, Live Franchise Support team, Mentor program, Personal Business Coach.
Support * Newsletter * Meetings * Toll-free phone line * Grand opening * Internet * Security/safety procedures * Field operations/evaluations * Purchasing cooperatives-
Marketing * Co-op advertising * Ad slicks * Regional advertising-
Operations * 40% of all franchisees own more than one unit * Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators)-

Expansion Plans

 
Planet Fitness Franchise
FIT4MOM Franchise
US Expansion YesYes
Canada Expansion --
International Expansion --

Company Overviews

About Planet Fitness

Planet Fitness got its start in 1992 when Michael Grondahl acquired a struggling gym. He reduced membership prices to compete against better-known brands and focused on serving occasional or first-time gym users. Every Planet Fitness location holds a pizza night for members once a month, as well as a bagel morning, and Tootsie Rolls are available at all times.
Planet Fitness strives to promote health in a respectful atmosphere. For over a decade, Planet Fitness has gone to great lengths to provide its members with a friendly space to work out. We call it the Judgment Free Zone. We discourage weight dropping and obnoxious grunting so you can focus on your own workout and not the person next to you.

The total investment necessary to begin operation of a single Planet Fitness facility ranges from $968,100 to $3,072,000 if you finance your equipment.
This includes $48,000 to $297,000 that must be paid to the franchisor or its affiliate.
If you choose to purchase your equipment, the total investment necessary to begin operation of a single Planet Fitness facility ranges from $1,500,000 to $4,113,000.
This includes $295,000 to $912,000 that must be paid to the franchisor or its affiliate.
These estimated initial investment ranges also apply to each location that you develop under the Area Development Agreement (plus the Area Development Fee you pay at the time you sign the Area Development Agreement). If you sign an Area Development Agreement, you must develop one or more Planet Fitness facilities, and you will pay an Area Development Fee of $10,000 per planned location (paid in full when you sign the Area Development Agreement) in addition to the then-current initial franchise fee due for each location at the time the Franchise Agreement for that location is signed.

"Entrepreneur

#7 in Franchise 500 for 2020.
#8 in Franchise 500 for 2021.






About FIT4MOM

AT FIT4MOM we believe in building community, raising healthy children, nurturing connections, empowering women, cultivating healthy homes, supporting each other, motivating transformation, inspiring positive energy and we believe in the power of moms! We provide the "Strength for Motherhood" through our programs across the country. If you have a passion for fitness and motherhood and want to join a village of moms with that same mission, our FIT4MOM Franchise opportunity might be right for you! We offer low cost, turn key franchise models where you can be a mom first and foremost, but still have a career that is supportive of motherhood. Join the leader in pre and postnatal fitness. We have created the perfect combination of business and fitness for any stage of motherhood.FIT4MOM is the fitness franchise that offers Fit4Baby, Stroller Strides, Stroller Barre and Body Back. At FIT4MOM we are proud to be one of the fastest-growing franchises in the nation (Entrepreneur 2007-2012), one of Working Mother's Top 25 companies to work for, and the proud recipient of the Franchise 50 by the Franchise Business Review for 2016 and we were ranked #1 Fitness Company based on franchisee satisfaction in 2015! More than 2,000 FIT4MOM locations are giving women the "Strength for Motherhood" in the US, and you can too!
 

Owning a FIT4MOM franchise allows you to have the best of both worlds -- to become a successful business owner and have a career that is supportive of motherhood.

But the most rewarding part of being a FIT4MOM owner can only be described in one word: IMPACT. As a small business owner, you have the power to change the lives of women in your community Every. Single. Day.

Does this sound like the right fit for you?