Planet Fitness vs Profile by Sanford Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Planet Fitness vs Profile by Sanford including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Planet Fitness Franchise
Profile by Sanford Franchise
Investment $968,100 - $4,113,000$388,500 - $634,500
Franchise Fee $20,000$49,500
Royalty Fee 7% of Gross Membership Fees5%
Advertising Fee 9%2%
Year Founded 19922012
Year Franchised 20032014
Term Of Agreement 10 years-
Term Of Agreement 10 years-
Renewal Fee --


Business Experience Requirements
 
Planet Fitness Franchise
Profile by Sanford Franchise
Experience --

Financing Options
 
Planet Fitness Franchise
Profile by Sanford Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/No-/Yes
Start-up Costs No/No-/Yes
Equipment No/Yes-/Yes
Inventory No/No-/Yes
Receivables No/No-/Yes
Payroll No/No-/Yes

Training & Support
 
Planet Fitness Franchise
Profile by Sanford Franchise
Training * Available at headquarters: 2 weeks * At franchisee's location: as needed On-The-Job Training: 228 hours Classroom Training: 32 hours Additional Training: 15 hours annually
Support * Newsletter * Meetings * Toll-free phone line * Grand opening * Internet * Security/safety procedures * Field operations/evaluations * Purchasing cooperativesPurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing * Co-op advertising * Ad slicks * Regional advertisingCo-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations * 40% of all franchisees own more than one unit * Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators)Number of Employees Required to Run: 5

Expansion Plans
 
Planet Fitness Franchise
Profile by Sanford Franchise
US Expansion YesYes
Canada Expansion -Yes
International Expansion --

Company Overviews

About Planet Fitness

Planet Fitness got its start in 1992 when Michael Grondahl acquired a struggling gym. He reduced membership prices to compete against better-known brands and focused on serving occasional or first-time gym users. Every Planet Fitness location holds a pizza night for members once a month, as well as a bagel morning, and Tootsie Rolls are available at all times.
Planet Fitness strives to promote health in a respectful atmosphere. For over a decade, Planet Fitness has gone to great lengths to provide its members with a friendly space to work out. We call it the Judgment Free Zone. We discourage weight dropping and obnoxious grunting so you can focus on your own workout and not the person next to you.

The total investment necessary to begin operation of a single Planet Fitness facility ranges from $968,100 to $3,072,000 if you finance your equipment.
This includes $48,000 to $297,000 that must be paid to the franchisor or its affiliate.
If you choose to purchase your equipment, the total investment necessary to begin operation of a single Planet Fitness facility ranges from $1,500,000 to $4,113,000.
This includes $295,000 to $912,000 that must be paid to the franchisor or its affiliate.
These estimated initial investment ranges also apply to each location that you develop under the Area Development Agreement (plus the Area Development Fee you pay at the time you sign the Area Development Agreement). If you sign an Area Development Agreement, you must develop one or more Planet Fitness facilities, and you will pay an Area Development Fee of $10,000 per planned location (paid in full when you sign the Area Development Agreement) in addition to the then-current initial franchise fee due for each location at the time the Franchise Agreement for that location is signed.

"Entrepreneur

#7 in Franchise 500 for 2020.
#8 in Franchise 500 for 2021.






About Profile by Sanford

Profile by Sanford is a comprehensive weight loss and weight management program designed by the physicians and experts at Sanford Health. The program utilizes a certified health coach and offers integrated technology and meal replacement products to provide members with a solution for nutrition, activity, and lifestyle changes. Be part of the $20+ billion weight loss industry, helping nearly 70% of Americans who are overweight.
 * Align with an evidence-based program designed by physicians and scientists with proven results
 * Be backed by Sanford Health, the largest rural non-profit health system in the nation
 *Join an organization that's focused on preventative medicine and bettering the lives of its members.
 *Real estate site selection consultation.
 *Ongoing operations and management support
 *Staff training and certification program.
 *Assistance and access to promotions and marketing campaigns.

 *Technology software and IT System support.

Do What You Love. Change Lives

The total investment necessary to begin operation of a single PROFILE SANFORD franchise ranges from $388,500 to $634,500 for a stand-alone store, and from $183,000 to $334,200 for an in-facility store. This includes $183,000 to $334,200 for a stand-alone store, and $123,000 to $158,200 for an in-facility store, that must be paid to the franchisor or affiliate.
Veteran Incentives  $5,000 off franchise fee

#39 in Franchise 500 for 2021. (First time on Franchise 500)