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Updated RecentlyThe Brick vs Snooze Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of The Brick vs Snooze including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $500,000 - $1,000,000 | $230,000 - $600,000 |
| Franchise Fee | $40,000 | N/A |
| Royalty Fee | 2.5% | - |
| Advertising Fee | 4% local | - |
| Year Founded | 1971 | 1974 |
| Year Franchised | 1999 | 1976 |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | It is extremely important that we award our franchises to individuals who appreciate and will execute accordingly to our core value of Our Commitment Is To Our Customer. To that end, we are looking for active business people who want a complete system and our company values, which will enable them to compete in today's and tomorrow's challenging retail world. Active involvement within ones community and a burning desire to succeed will contribute greatly to the success of The Brick in a franchise setting. The success of a national chain of stores is predicated on the customer receiving seamless treatment whether they are in a store in Victoria, BC or St. Johns Nfld. The franchisee must dedicate themselves to providing this seamless treatment to the Brick customers. | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/- |
| Start-up Costs | -/- | -/- |
| Equipment | -/- | -/- |
| Inventory | -/- | -/- |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
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| Training | - | Snooze has accumulated invaluable knowledge during its 30+ years in the bedding retail industry. This experience is passed on to franchisees via a series of training courses. |
| Support | - | Franchisees can rely on a network of Regional Managers dedicated to assisting them and their support staff. Snooze provides a range of IT and help desk support, as well as operational support. Benchmarking & KPI measurement and comparison. Snooze maintains financial, product and retail benchmarking, providing each store with individual financial and business models. Snooze provides assistance in negotiations with centre management or landlords, as well as drafting plans and approvals. Snooze offers in-house expertise in store layout, design, fixtures and fittings, as well as hands on visual merchandising support. |
| Marketing | * Advertising and promotions planning calendars provided in advance * Market spill-over of TV advertising provided at no cost * Interior signage, price tag headers, and aggressive flyer programs are purchased by the franchisee at the cost to The Brick * Contests sponsored by The Brick and vedors * Design and assist in the execution of Grand Openings * Assist, for a fee, in close-out of existing business * Ongoing support through regional and corporate management | Snooze has a strong history of effective marketing campaigns which have created strong brand image and consumer awareness. |
| Operations | - | - |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | Yes | - |
| International Expansion | - | Yes |
Company Overviews
About The Brick
NOBODY BEATS THE BRICK!The Brick Warehouse LP began in 1971 and is 100% Canadian owned. We are successful because we listen to the marketplace, the customer as individuals, and then act accordingly. Our distinctive, consistent and frequent advertising and promotional campaigns allow us to remain at the forefront of our customers' minds. The Brick Card Platinum and flexible payment options contribute to the company's popularity. Are you an active business person who wants to become part of Canada's most dynamic retail organization? Do you want a complete system and company values that will allow you to compete and maximize your potential in today's challenging retail environment? * We sell all of Canada's leading Major Brands. * Industry leading comprehensive computer information system. * Aggressive and complete marketing and advertising programs. * Internet and Intranet, marketing and communications. * "Click 'n' Shop" (virtual brand extension) kiosk shopping models. * Ongoing support program from our retail managers. * One-stop shopping for all inventory. * "You sell one, you buy one" supply system. * Customer credit facilities through the Brick Card Platinum. * Our fee structures are reasonable. For further information please email us at [email protected].
About Snooze
We believe that by giving our franchise partners a solid platform to start their business, keeping them up to date and supporting their businesses, we can help maximise their potential as a Snooze franchise store. So why not become part of a business that is passionate about finding sleep solutions. By choosing to invest in a Snooze franchise, you're joining a company that has been operating successfully since 1974. From humble beginnings as Capt'n Snooze, we rapidly grew into six specialty stores offering new standards of service, expertise and range. In 1976 we began to franchise, opening stores across Victoria and New South Wales. And then in 1992, as Capt'n Snooze, we merged with the Queensland franchised bedding group, Bedpost. This established us as one of the largest specialist franchised bedding chains in Australia. In 2001, we became part of an international group, Steinhoff Asia Pacific, which also operates the Freedom and BayLeather Republic brands. In 2006, we rebranded ourselves Snooze, updated our logo and gave our stores a stylish new look. Today Snooze has over 70 stores - more than half of which have been operating for 10 years, some now in business for 20 years. Our Snooze brand spans Queensland, New South Wales, Australian Capital Territory, South Australia, Western Australia and Victoria, with plans for further growth. If you are thinking of becoming a franchise owner, please check out the FREE 'Buying a Franchise' Pre-Entry Franchise Education Program offered by Griffith University.