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Updated RecentlyHerrell's vs sweetFrog Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Herrell's vs sweetFrog including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $251,000 - $367,000 | $95,600 - $477,500 |
| Franchise Fee | $40,000 | $15,000 - $30,000 |
| Royalty Fee | 6% | 5% |
| Advertising Fee | - | 1.5% |
| Year Founded | 1973 | 2009 |
| Year Franchised | 1980 | 2012 |
| Term Of Agreement | - | 10 years |
| Term Of Agreement | - | 10 years |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | What we expect from a franchisee * A belief in the Herrell's Ice Cream product and system * Owner operation and interest in their community * Respect for employees * Franchisor respect and communication * Customer service that exceeds the norm (win that customer back every time they come into your store) * Cleanliness and neatness * Desire to succeed in one's own business | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/Yes |
| Start-up Costs | -/- | -/Yes |
| Equipment | -/- | -/Yes |
| Inventory | -/- | -/Yes |
| Receivables | -/- | -/Yes |
| Payroll | -/- | -/Yes |
Training & Support |
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| Training | During your training you will receive detailed instructions as well as hands-on experience making our award-winning ice cream, including thorough familiarization with all equipment. | On-The-Job Training: 24 hours Classroom Training: 24 hours Additional Training: As needed |
| Support | Since the proof of the ice cream is in the eating, Herrell's Ice Cream will provide you with our absolutely best tasting, richest and creamiest ice cream recipes which have been perfected applying years of experience. How and where to order your inventory of perishable ingredients and supplies is crucial. During your pre-opening days in preparation for your opening, our staff will assist you in contacting various suppliers and in placing your initial orders. Once you are in operation, a member of the franchise staff will visit you on a regular basis. Areas such as ice cream making, daily operations, expense analysis, staff evaluation and promotional ideas can be discussed. The Herrell's Ice Cream and Herrell's Development staff is very supportive and is always only a phone call or e-mail away. | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform |
| Marketing | - | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations | - | 50% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 2 - 4. Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators). |
Expansion Plans |
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| US Expansion | - | No |
| Canada Expansion | - | No |
| International Expansion | - | No |
Company Overviews
About Herrell's
Herrell's Ice Cream offers a unique concept. Sure, these days everyone has gourmet ice cream, but at Herrell's we know the best ice cream is handmade on the premises ice cream.
Our product is fresh, rich and delicious, using only the finest ingredients to ensure a perfectly flavored ice cream.
The Smoosh-in, a Herrell's innovation, tantalizes its customers by allowing them to select their favorite flavor of ice cream and Smoosh-in, a variety of candies, nuts and cookies and top it with our award-winning hot fudge creating an infinite number of unique special flavor
experiences.
Herrell's Ice Cream has gained a well-deserved reputation for excellence.
We are the original and are still the best!
As the owner of a Herrell's Ice Cream franchise, you will be backed by this excellent reputation.
The success of Herrell's Ice Cream has resulted in many industry copycats, but the ice cream quality has never been matched. Dedicated to creativity and the pursuit of
excellence, Herrell's Ice Cream continues to be at the top of distinctive taste and customer loyalty.
As a Herrell's Ice Cream franchise owner, you too will benefit from the realization of a dream come true.
Since 1973, the Herrell's name has been synonymous with premium,
gourmet ice cream made right in-house from the finest ingredients. At
our flagship ice cream shop in Northampton, Massachusetts - in the heart of the Pioneer Valley - we
still slow-churn our ice cream with care. And over the years, we've
added many more frozen desserts and baked goods to tempt every taste!
About sweetFrog
Shortly after moving to Richmond, Virginia, in 2009, Derek Cha brought the West-Coast frozen yogurt trend to his new home by opening the first sweetFrog store. In addition to a variety of frozen yogurt flavors and toppings, sweetFrog locations offer waffle cones and bowls, Belgian waffles, banana splits and parfaits.
The total investment necessary to begin operation of a sweetFrog Shop is
$231,500 - $477,500 for a Shop in Traditional Venue, $95,600 - $304,000
for a Kiosk Shop or Standard Floor Plan Shop in Non-Traditional Venue
and $122,400 - $219,300 for a Truck.
#23 on Entrepreneur's ranking of the top 150 franchises offering incentives and other programs to help veterans become franchisees
Seeking new franchise units throughout the U.S., Africa, Asia, Australia/New Zealand, Canada, Central America, Eastern Europe, Middle East, Mexico, Philippines, South America and Western Europe