Smashburger vs Wayback Burgers Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Smashburger vs Wayback Burgers including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
Investment |
$743,130 - $1,404,535 | $209,000,524,500 |
Franchise Fee |
$40,000 | $35,000 |
Royalty Fee |
5 - 6% | 5% |
Advertising Fee |
2% | 2% |
Year Founded |
2007 | 1991 |
Year Franchised |
2008 | 2006 |
Term Of Agreement |
- | - |
Term Of Agreement |
- | - |
Renewal Fee |
none | - |
Business Experience Requirements |
Experience |
Smashburger (Smashburger Franchising LLC) is seeking multi-unit development partners domestically and internationally. To be considered, individuals or partnerships must meet the following minimum criteria:
*Demonstrated enthusiasm, drive, and passion and a proven record of success in the restaurant industry
*Five years multi-unit restaurant management experience as an owner and/or operator
*Experience operating a minimum business of 10 or more units
*Minimum financial net worth of $2 million and liquidity of $500,000
*Typical development agreement commitment of 5-20 units
*Operating, real estate and trade area experience in development territory
*Dedicated support team for Smashburger
*Ability to obtain a liquor license (where applicable) | - |
Financing Options |
|
In-House/3rd Party | In-House/3rd Party |
Franchise Fees |
-/- | -/- |
Start-up Costs |
-/- | -/Yes |
Equipment |
-/- | -/Yes |
Inventory |
-/- | -/- |
Receivables |
-/- | -/- |
Payroll |
-/- | -/- |
Training & Support |
Training |
- | Up to two people are included in the training process as part of the initial franchise fee. Additional staff may attend for a fee.
On-The-Job Training: 80 hours
Classroom Training: 40 hours
|
Support |
Real Estate and Site Selection
Lease Approval
Pre-opening
Management Training
Vendors and Equipment
Store Opening Support
Information Technology
Marketing and Public Relations
Operations Support
Purchasing and Distribution | Newsletter
Meetings/Conventions
Toll-Free Line
Grand Opening
Online Support
Security/Safety Procedures
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
|
Marketing |
- | - |
Operations |
- | - |
Expansion Plans |
US Expansion |
- | Yes |
Canada Expansion |
- | - |
International Expansion |
- | Yes |
Company Overviews
About Smashburger
Spread the Burger Love and Become a Smashburger Franchisee Today
Smashburger franchisees are proven multi-unit operators, leaders in the industry whose energy, passion and entrepreneurial spirit fuel an eagerness to feed hungry burger lovers.
To be every city's favorite burger place, Smashburger chooses only the best people to be Smashburger franchisees. Our franchise partners are committed to setting a new standard of guest experience. From the taste of the food, to the speed and accuracy of the order, the power of our people to make decisions, the friendly face at the counter and the cleanliness of the restaurant, our Smashburger franchise partners proudly strive to deliver a great guest experience in every restaurant, every time.
Together the Smashburger corporate team and the Smashburger franchisees will quickly make Smashburger every city's favorite burger place.
The Smashburger corporate team is dedicated to ensuring the success of the Smashburger franchisees so Smashburger can become every city's favorite burger place. The Smashburger corporate team has a variety of backgrounds, including operations, real estate, marketing, public relations, human resources, purchasing and information technology. The Smashburger team specializes in helping Smashburger franchisees during pre-opening, grand opening and provides on-going support.
Smashburger succeeds if our franchisees succeed, and we are committed to your success!
The Smashburger team will provide you with the systems, resources and support you need to operate your business successfully.
The total investment necessary to begin operation of a Smashburger
Restaurant is estimated to be $743,130 to $1,404,535. This includes
$41,500 to $71,500 that must be paid to franchisor or its affiliates. If
we grant you area development rights, the total investment necessary to
acquire these rights is estimated to be $20,000 to $480,000 (based on a standard 2 to
25 restaurant development deal, determined by multiplying $20,000 by the
total number of restaurants you agree to develop, less one), all of
which must be paid to franchisor or its affiliates.
About Wayback Burgers
Though only in a few states as yet, Wayback Burgers' potential has been demonstrated by our loyal following. From our first humble shop in Newark, DE, opened in 1991 as Jake's Hamburgers and still a state favorite, we've now begun franchising aggressively. Having only recently grown to 54 contracted locations (21 currently operating) throughout the East Coast and beyond, we're moving fast. With new stores available nationwide [we may need to file a prospectus in your state prior to executing an agreement], here's the opportunity to set your course for success.
At Wayback Burgers, our juicy, fresh-off-the-griddle burgers are cooked to order and never frozen. Our signature house-made potato chips go perfectly with our thick, rich milkshakes. The warm, welcoming decor makes the short wait for a hot burger that much easier, or customers can pick up orders placed by phone, fax or Web. Monthly burger and shake specials keep things lively for our many repeat customers. Additional menu items include hot dogs, a variety of sandwiches, chicken fingers, and fresh salads.
Many Americans crave better taste and atmosphere than fast food chains offer, but they want value, too. That's why the number of US fast casual burger units (including Wayback Burgers) nearly doubled from 2004-2008, and their revenues grew even more. The 17 largest fast casual burger chains grew sales by 11% in 2008, at the height of a recession! A Wayback Burgers franchise offers a way to capitalize on this demand with a proven system for success.
Simple, classic fare from Wayback Burgers lets you capitalize on options like drive-through, delivery, catering and fundraisers. We also participate in VetFran to support our American armed services veterans. Open the restaurant you always dreamed of, or take advantage of our discount on multi-unit purchases.
Whether you're looking to open several units, a few, or even just one, we'd love to talk to you. We offer multi-unit discounts and we're Area Developer friendly, too. Plus, our affordable investment level also makes Wayback Burgers the perfect opportunity for those wanting to open just one store.
The total investment necessary to begin operation of a traditional
Wayback Burgers restaurant franchise is approximately from $209,000 to
$524,500 for a single unit. This includes $40,000 that must be paid to
the franchisor or their affiliates.
The total investment to begin
operation of a Wayback Burgers area development franchise to develop a
minimum of three traditional franchised units is from $597,000 to
$1,543,500. This includes $90,000 that must be paid to the franchisor or
their affiliates.
The total investment to begin operation of a Wayback
Burgers restaurant franchise at a Walmart location is approximately
$218,500 to $529,500 for a single unit. This includes $22,000 to
$162,000 in security deposits and premises improvement charges that you
will also pay the franchisor or their affiliates.
Veteran Incentives $5,000 off franchise fee