Smashburger vs Mooyah Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Smashburger vs Mooyah including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
Investment |
$743,130 - $1,404,535 | $403,750 - $639,100 |
Franchise Fee |
$40,000 | $40,000 |
Royalty Fee |
5 - 6% | 6% |
Advertising Fee |
2% | 3% |
Year Founded |
2007 | 2007 |
Year Franchised |
2008 | 2007 |
Term Of Agreement |
- | 10 years+5+5 |
Term Of Agreement |
- | 10 years+5+5 |
Renewal Fee |
none | - |
Business Experience Requirements |
Experience |
Smashburger (Smashburger Franchising LLC) is seeking multi-unit development partners domestically and internationally. To be considered, individuals or partnerships must meet the following minimum criteria:
*Demonstrated enthusiasm, drive, and passion and a proven record of success in the restaurant industry
*Five years multi-unit restaurant management experience as an owner and/or operator
*Experience operating a minimum business of 10 or more units
*Minimum financial net worth of $2 million and liquidity of $500,000
*Typical development agreement commitment of 5-20 units
*Operating, real estate and trade area experience in development territory
*Dedicated support team for Smashburger
*Ability to obtain a liquor license (where applicable) | The desire to be part of an exciting franchise opportunity with an emerging fast casual restaurant concept.
Prefer multi-unit restaurant operations and/or development experience.
The ability to deliver a superlative Guest experience while maintaining a dedication to develop strong ties to the community.
A passion for and dedication to operations excellence.
The ability to create and manage an organization that effectively recruits, trains, retains, and motivates people.
Clear understanding of the markets that you would be developing.
Adequate capitalization to meet your development commitment of one or more MOOYAH Burgers & Fries restaurant.
MOOYAH requires you to have a minimum net worth of approximately $500,000.
And minimum liquid cash of approximately $200,000.
|
Financing Options |
|
In-House/3rd Party | In-House/3rd Party |
Franchise Fees |
-/- | -/- |
Start-up Costs |
-/- | -/- |
Equipment |
-/- | -/- |
Inventory |
-/- | -/- |
Receivables |
-/- | -/- |
Payroll |
-/- | -/- |
Training & Support |
Training |
- | Available at headquarters: 2 weeks. |
Support |
Real Estate and Site Selection
Lease Approval
Pre-opening
Management Training
Vendors and Equipment
Store Opening Support
Information Technology
Marketing and Public Relations
Operations Support
Purchasing and Distribution | Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives, |
Marketing |
- | Co-op advertising, Ad slicks, National media, Regional advertising |
Operations |
- | - |
Expansion Plans |
US Expansion |
- | Yes |
Canada Expansion |
- | - |
International Expansion |
- | Yes |
Company Overviews
About Smashburger
Spread the Burger Love and Become a Smashburger Franchisee Today
Smashburger franchisees are proven multi-unit operators, leaders in the industry whose energy, passion and entrepreneurial spirit fuel an eagerness to feed hungry burger lovers.
To be every city's favorite burger place, Smashburger chooses only the best people to be Smashburger franchisees. Our franchise partners are committed to setting a new standard of guest experience. From the taste of the food, to the speed and accuracy of the order, the power of our people to make decisions, the friendly face at the counter and the cleanliness of the restaurant, our Smashburger franchise partners proudly strive to deliver a great guest experience in every restaurant, every time.
Together the Smashburger corporate team and the Smashburger franchisees will quickly make Smashburger every city's favorite burger place.
The Smashburger corporate team is dedicated to ensuring the success of the Smashburger franchisees so Smashburger can become every city's favorite burger place. The Smashburger corporate team has a variety of backgrounds, including operations, real estate, marketing, public relations, human resources, purchasing and information technology. The Smashburger team specializes in helping Smashburger franchisees during pre-opening, grand opening and provides on-going support.
Smashburger succeeds if our franchisees succeed, and we are committed to your success!
The Smashburger team will provide you with the systems, resources and support you need to operate your business successfully.
The total investment necessary to begin operation of a Smashburger
Restaurant is estimated to be $743,130 to $1,404,535. This includes
$41,500 to $71,500 that must be paid to franchisor or its affiliates. If
we grant you area development rights, the total investment necessary to
acquire these rights is estimated to be $20,000 to $480,000 (based on a standard 2 to
25 restaurant development deal, determined by multiplying $20,000 by the
total number of restaurants you agree to develop, less one), all of
which must be paid to franchisor or its affiliates.
About Mooyah
MOOYAH...a distinctive new opportunity.
One of the first things people say is "What is a MOOYAH?" Rich Hicks and Todd Istre, co-founders of MOOYAH, have the answer -"Just Burgers. Just Fries. Just Better." Simply put, MOOYAH is dedicated to serving the best burgers and fries you have ever tasted.
MOOYAH is built to be a leading force in the "fast casual" dining industry. The restaurant has a clean, crisp and cool atmosphere with excellent Guest service and a contagious amount of energy. Plus, the restaurant's menu board is as simple as it gets, offering only burgers, fries, and to satisfy the occasional sweet tooth, thick and frosty shakes. Every MOOYAH hamburger is made to order with 100 percent fresh America beef and daily baked buns. From the moment Guests enter the door, their five senses are overwhelmed with the "MOOYAH" experience.
With such a simple and exciting restaurant concept, the founders decided to make the business side of MOOYAH just as attractive. By thinking through everything from the broad appeal of hamburgers and simplicity of operations to real estate availability, MOOYAH is creating positive relationships between its key stakeholders, franchisees and employees. MOOYAH is always searching for new, well-qualified franchisees who share its passion for serving Guests the greatest hamburger and french fry they have ever tasted.
Come indulge in the MOOYAH experience.
#92 in Gator's Top franchises.