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Below is an in-depth analysis and side-by-side comparison of Smashburger vs Wink's Cheeseburger Factory including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $743,130 - $1,404,535 | N/A |
Franchise Fee | $40,000 | N/A |
Royalty Fee | 5 - 6% | - |
Advertising Fee | 2% | - |
Year Founded | 2007 | - |
Year Franchised | 2008 | - |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | none | - |
Business Experience Requirements |
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Experience | Smashburger (Smashburger Franchising LLC) is seeking multi-unit development partners domestically and internationally. To be considered, individuals or partnerships must meet the following minimum criteria: *Demonstrated enthusiasm, drive, and passion and a proven record of success in the restaurant industry *Five years multi-unit restaurant management experience as an owner and/or operator *Experience operating a minimum business of 10 or more units *Minimum financial net worth of $2 million and liquidity of $500,000 *Typical development agreement commitment of 5-20 units *Operating, real estate and trade area experience in development territory *Dedicated support team for Smashburger *Ability to obtain a liquor license (where applicable) | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/- |
Start-up Costs | -/- | -/- |
Equipment | -/- | -/- |
Inventory | -/- | -/- |
Receivables | -/- | -/- |
Payroll | -/- | -/- |
Training & Support |
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Training | - | - |
Support | Real Estate and Site Selection Lease Approval Pre-opening Management Training Vendors and Equipment Store Opening Support Information Technology Marketing and Public Relations Operations Support Purchasing and Distribution | - |
Marketing | - | - |
Operations | - | - |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | - | - |
International Expansion | - | - |
Though Spadaro says there are no plans to sell franchises, he doesn't rule out the possibility in the future. Wink’s Cheeseburger Factory will allow patrons to choose from a variety of cheeses to top their burgers. Their building is a throwback to roadside architecture, with its monolithic dome building designed to look like a giant cheeseburger.