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First Watch Restaurants was founded in 1983 in Pacific Grove, CA on the simple concept of putting customers first. In other words, we strive to provide unexpectedly extraordinary experiences everyday. It's all part of our "YOU FIRST" service philosophy - our commitment to doing whatever it takes to make our customers' visits memorable. First Watch Restaurants begin each day at the crack of dawn, slicing fresh fruits and vegetables, baking muffins and whipping up our French toast batter from scratch. We're committed to freshness using - some of the finest ingredients available - never compromising quality. First Watch Restaurants' unique Breakfast, Brunch and Lunch creations are freshly prepared to each order. When customers arrive, we welcome them with a pot of our coffee, complimentary newspapers and Wi-Fi Internet access. Today, First Watch Restaurants, Inc. is one of the largest privately owned, daytime-only restaurant companies in the country. Headquartered in Bradenton, FL, and operating more than 80 restaurants in 11 states, First Watch Restaurants offers something for everyone, from traditional Breakfast, Brunch and Lunch favorites to our signature creations. Business or pleasure, we take pride in meeting the special needs of our customers. If you have experience operating, managing or owning successful restaurants, are passionate about the First Watch Restaurants brand and truly want to succeed and be part of something fresh and unique, then you're just the kind of person we are looking for!
Below is a quick comparison of First Watch Restaurants against other All-Day Breakfast Restaurant franchises and business opportunities. For an in depth comparison of First Watch Restaurants with another opportunity including start-up costs and fees, business experience requirements, training & support and financing options click on the name of the company to view the detailed comparison.
Franchise | Franchise Fee | Royalty | Advertising Fee | Development Costs |
Breakers Fresh Food Cafe Ltd. | $30,000 | 5% | 1% + $100 per month | $200,000-$300,000 |
Bubbleology | $30,000 | 5% | 1% | $205,850-$458,950 |
Chez Cora | $45,000 | 6% | 3% | $591,000-$883,500 |
Cora's | $45,000 | 5% of net | 2% National Fund; 1% Local Fund | $550,000-$900,000 |
De Dutch Pannekoek House | $42,000 | 5% | 3% | $350,000-$750,000 |
Egg and I Restaurants, The | $35,000 | 4.5% | 2% | $310,000-$615,000 |
Eggs Up Grill | $39,500 | 4% | 1% | $510,414-$887,897 |
Eggsmart | $15,000 | 5% | 2% | $215,000-And Up |
Famous Toastery | $40,000 | 5% | 1%-2% | $600,500-$1,024,500 |
Flying Biscuit Cafe | $45,000 | 5% | 2% | $442,500-$737,000 |
Golden Griddle | $25,000 | 5% | $100,000-$450,000 | |
Green Beans Coffee Company | $25,000 | 5% | 1%Nat'l + 1/2%Local | $249,500-$502,000 |
Huckleberry's | $35,000 | $270,000-$1,342,000 | ||
Huddle House | $25,000-$35,000 | 4% | 510,435 to $1,379,575 | $510,435-$1,379,575 |
IHOP | $40,000-$50,000 | 4.5% | 3.5% | $414,866-$3,374,043 |
J.Christopher's | N/A | 5% | 1% | $450,000-$550,000 |
Jimmy's Egg | $20,000 | 4% | Nat'l 0.5% Local 3% | $234,200-$746,000 |
Le Peep | $30,000 | 5% | $100,000-$550,000 | |
Original Pancake House, The | $60,000 | $372,500-$966,250 | ||
Ricky's Cafe | $45,000 | 5% | 3% | $300,000-And Up |
Ricky's Hotel Partnership Program | $45,000 | 5% | 3% | $650,000-And Up |
Royal Waffle King | $20,000 | $434,900-And Up | ||
Scramblers | $25,000 | $438,000-$702,000 | ||
Sunnyside Grill | $25,000 | 4% | 1% | $200,000-$400,000 |
Toastique | $45,000 | $280,750-$482,200 | ||
Tutti Frutti | $25,000 | 5% | $213,075-$479,550 | |
Waffle Brothers | $40,000 | 5% | $161,000-$288,750 | |
Waffy's | $30,000 | 6% | 2% | $116,680-$310,000 |