| ||||
Updated RecentlyCool Factory vs Wendy's Milk Bar Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Cool Factory vs Wendy's Milk Bar including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
||
| Investment | $142,300 - $387,200 | $100,000 - $210,000 |
| Franchise Fee | N/A | $25,000 |
| Royalty Fee | - | - |
| Advertising Fee | - | - |
| Year Founded | - | 1979 |
| Year Franchised | - | 0 |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
||
| Experience | - | Wendys franchisees take a hands-on approach to their business yet they understand the importance of following procedure and working within the Wendys system. Our franchisees are friendly, outgoing and determined to succeed. They love making other people happy and they are always positive and enthusiastic. Our franchisees understand the importance of customer service and building strong community relations. They are strong team leaders and they relate well to their staff. In fact, we often talk about our franchisees as having pink blood � they live and breathe the Wendys brand; the outcome of which is almost always reflected in their success. If this sounds like you, then you�re already well on your way to meeting the needs of becoming a Wendys franchisee. |
Financing Options |
||
| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/- |
| Start-up Costs | -/- | -/- |
| Equipment | -/- | -/- |
| Inventory | -/- | -/- |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
||
| Training | 3 days at Cool Factory training center | When you join the Wendys franchise, your first step will be to take part in our franchisee training program where you'll learn about the Wendys philosophy and business approach as well as how to operate your store. The training program includes: *Three weeks of in-store training with an accredited trainer (before your store opens its doors) *One week at our National Support Office where you'll learn about the retail and management skills which underpin Wendys success We also provide ongoing assistance with staff recruitment programs and staff training, including customer service training and other management service programs. |
| Support | Franchisees are continuously supported by the efforts of the entire Cool Factory management team. The Cool Factory (featuring Dreyer's/Edy's Grand Ice cream) franchising opportunity provides franchisees with a solid operational structure and franchising to build a successful business upon. Additionally, the demand for superior treats is ever increasing. | Wendys Private Website is a key resource for our franchise family. It contains a wealth of information and tools designed to make your life easier. In addition to our confidential Product, Operational and Local Area Marketing manuals, the site contains valuable business tools such as Wendys business planning and promotional plans. It also incorporates important news, promotional briefs and links to order merchandise, posters and vouchers online. As a franchisee, you'll be given your own Wendys email address, enabling you to contact head office and to keep in touch with other franchisees. |
| Marketing | One of the keys to your success is effective marketing and advertising. You will be given proven marketing campaigns that have successfully attracted new customers. We may offer you additional public relations ideas and work with you on planning your Grand Opening. | As a national network, we have developed a strong brand position in an increasingly cluttered and competitive environment. Keeping Wendys at the forefront of customer minds is an essential part of our success. To do this, we work with leading advertising and communications agencies to implement compelling advertising and marketing campaigns � all designed to achieve excellent cut-through within our key target demographics. |
| Operations | Cool Factory Parlor features a standard menu of superior ice cream and coffee. Cool Factory has more than 55 flavors of ice cream, various different tastes of coffee and yogurt, and we are continually looking to expand our flavor selection with new ice blended drinks and inventive taste offerings with our ice cream, yogurt and coffee licensor/vendor. The customers can special order a combination of ice cream and coffee, which are individually prepared to order in the Parlor. We may also authorize or require that special drinks, pastries and other food and beverage items be added to Parlor menus. | - |
Expansion Plans |
||
| US Expansion | - | - |
| Canada Expansion | - | - |
| International Expansion | Yes | Yes |
Company Overviews
About Cool Factory
Cool Factory understands that our Customers' desires vary. Therefore, we develop differentiated brands, products and services to best meet our Customers' needs. "We use our brands and strategies as the filters for all business decisions.? Our Associates and partners are empowered, trusted and valued. Grounded in our strategy, we are proud ambassadors of our brands. We profitably provide quality products in appealing and accessible retail environments that align with the various needs of our targeted consumer segments. We are a responsible, respectful employer and corporate citizen, who earn the loyalty and advocacy of each Customer we serve. As a corporation that integrates aspiring staffs, Cool Factory places a priority in maximizing dreams of many individuals and fulfilling basic human cravings while abiding judicial orders and preserving cultural aspects of our neighborhood. We shall stand firm on our values that include fundamental ethics required for all being s such as honesty, healthy entrepreneurship, interactive efforts, pride in quality work and respect of social order. We, the owner, staff and partners of Cool Factory pledge our commitment in serving our customers, local and further global communities. Cool Factory cooperates with affiliated companies. The concept of Cool Factory is a remarkable franchising business opportunity built upon a high-quality product coupled with exceptional customer relations. This combination results in continuous repeat business. Cool Factory offers its customers the freshest, creamiest taste in great line of ice creams and coffees. All the franchisees are fully responsible for their own parlors.
About Wendy's Milk Bar