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Below is an in-depth analysis and side-by-side comparison of American Bodyworks vs Look Good Naked including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $72,000 - $246,000 | $6,367 - $21,100 |
Franchise Fee | N/A | $500 |
Royalty Fee | - | 20% (up to 10% available in performance and quality rebates) |
Advertising Fee | - | $15 /mo. |
Year Founded | - | 2004 |
Year Franchised | - | 2013 |
Term Of Agreement | - | 3 years |
Term Of Agreement | - | 3 years |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/- |
Start-up Costs | -/- | -/- |
Equipment | -/- | -/- |
Inventory | -/- | -/- |
Receivables | -/- | -/- |
Payroll | -/- | -/- |
Training & Support |
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Training | Before you open, you will run the ABW school. This is a very unique offer in the fitness industry. Under our model, anyone who has no experience in the fitness industry at all can learn how to run a health club. We teach you how to sell memberships, enter in contracts, reconcile your money, pick employees and trainers, and any other club operation necessary. Every new club can send one person to this week long seminar for no extra charge. After this training, you will feel confident when your doors open. | - |
Support | American Bodyworks offers temporary and full time workers that have been in the industry and know how we operate. This ranges from sales people to back end workers. These workers can work temporarily to boost productivity and further your training; or provide a needed service for an extended period of time! Advertising. Through a small monthly fee you are a part of a national ad campaign. Our website is well maintained and up to date. We also have in house designers for any of your graphics needs that will make all of your promotional items professional looking and effective. Billing. As a franchisee we handle that for you. We run your credit card and checking drafts. We also provide a service for a small fee that will handle all your backend work for a monthly fee. This is perfect for non-owner operators. 24 hour tech support. Your computer system is vital to the operation of your club whether it is the draft or key card system. Problems sometimes arise and it is comforting to know someone is there to fix them at anytime. | Since your success is directly tied to our success, whether it's your first business or your last business, our support team is there to help you achieve the results you're looking for in a business. Franchisees will learn how to construct a business and marketing plan based on the size of business you want to run and then we'll coach you along the way to help you get there. Franchisees receive weekly education and training for ongoing development, plus we provide the educational tools and support needed for all LGN participants. |
Marketing | - | - |
Operations | - | - |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | - | - |
International Expansion | - | - |
A Look Good Naked Franchise offers: A great brand name - who doesn't want to look good naked? The brand has been creative from its outset; it's not about looking good naked to "other people", looking good naked is about what we say to "ourselves". So, even though the name has a risque edge to it, the brand that is conveyed is empowering people to change from the inside-out. It also portrays our philosophy on nutrition; eating non-processed foods that are free of hormones, pesticides, and other toxins that can affect how our metabolism works - it's Looking Good - the Naked way. Great margins - Why spend thousands in overhead and take out large loans just to make 5-10% on your money? Look Good Naked boasts margins that are 4-10 times better than other businesses, making your time worth more. A scalable model - Look Good Naked attracts mostly those that want to own and operate their business. But, that doesn't necessarily mean that the business is limited in size. Look Good Naked can be run as small as 1 session per day taught solely by the owner, to several sessions run in several areas by subcontracted or hired trainers. The system is built to pay trainers very well. Nutrition Guidance - Look Good Naked has assembled a team of nutrition experts that provide nutritional education both in the initial classroom training and to the trainers through a weekly newsletter. Clients also receive access to nutrition information through our CRM and website, along with weekly newsletters with nutritional concepts, ideas and recipes. Flexible locations - All franchisees get protected territories, however, since the business goes where ever the trainer goes; the location of the workouts are limitless. Local parks, your back yard, churches, community centers, roof tops of buildings, fields, side roads, cul-de-sacs, basements, barns, corporate offices - the list goes on and on. Bring your boot camp anywhere to change the scenery. And, because businesses are not part of the protected territories, you can solicit boot camps to businesses anywhere you want!