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Updated RecentlyAmerican Bodyworks vs OrangeTheory Fitness Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of American Bodyworks vs OrangeTheory Fitness including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $72,000 - $246,000 | $608,172 - $1,800,322 |
| Franchise Fee | N/A | $59,500 |
| Royalty Fee | - | 8% |
| Advertising Fee | - | 2% |
| Year Founded | - | 2010 |
| Year Franchised | - | 2010 |
| Term Of Agreement | - | 10 years |
| Term Of Agreement | - | 10 years |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | $150K liquidity, $500K net worth, business experience, team builder, outgoing demeanor |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/Yes |
| Start-up Costs | -/- | -/Yes |
| Equipment | -/- | -/Yes |
| Inventory | -/- | -/Yes |
| Receivables | -/- | -/Yes |
| Payroll | -/- | -/Yes |
Training & Support |
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| Training | Before you open, you will run the ABW school. This is a very unique offer in the fitness industry. Under our model, anyone who has no experience in the fitness industry at all can learn how to run a health club. We teach you how to sell memberships, enter in contracts, reconcile your money, pick employees and trainers, and any other club operation necessary. Every new club can send one person to this week long seminar for no extra charge. After this training, you will feel confident when your doors open. | On-The-Job Training: 3.3 hours Classroom Training: 58.25 hours Additional Training: E-learning |
| Support | American Bodyworks offers temporary and full time workers that have been in the industry and know how we operate. This ranges from sales people to back end workers. These workers can work temporarily to boost productivity and further your training; or provide a needed service for an extended period of time! Advertising. Through a small monthly fee you are a part of a national ad campaign. Our website is well maintained and up to date. We also have in house designers for any of your graphics needs that will make all of your promotional items professional looking and effective. Billing. As a franchisee we handle that for you. We run your credit card and checking drafts. We also provide a service for a small fee that will handle all your backend work for a monthly fee. This is perfect for non-owner operators. 24 hour tech support. Your computer system is vital to the operation of your club whether it is the draft or key card system. Problems sometimes arise and it is comforting to know someone is there to fix them at anytime. | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform |
| Marketing | - | Co-op advertising, Ad slicks, Regional advertising |
| Operations | - | Manual provided Number of Employees Required to Run: 8 - 11 |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | - | Yes |
| International Expansion | - | Yes |
Company Overviews
About American Bodyworks
American Bodyworks is the premier 24-7 fitness franchise of coed,
neighborhood clubs.
American Bodyworks is a "key" club which allows
members to access the club at any time they want.
Each member has a key
card to give them access 24 hours a day, 7 days a week!
American Bodyworks is setting the standard in 24-7 fitness.
Most health clubs today want you to fit into their schedules, American Bodyworks wants to fit into yours. You are our top priority. We understand that you need a health club with flexible hours in order to fulfill your fitness needs and have a healthy lifestyle. We want to help you meet your goals, and that is why we provide our customers the best equipment and services available to their neighborhood 24 hours a day, 7 days a week!
Everyone will feel welcome and comfortable with us.
From beginner to athlete, all can workout in a non-intimidating environment with the best equipment available. Normal people, like you and me work out here. All of our clubs have a community feel and everyone will know your name. You will not find the traditional, high pressure sales of health clubs. You will find a customer friendly staff whose job is dedicated to helping you achieve your goals.
About OrangeTheory Fitness
Orangetheory Fitness is an exciting new fitness concept like no other that is sweeping the nation. Hailed by the New York Times as an effective new plateau-busting workout, Orangetheory Fitness leverages heart-rate-monitored interval exercise and group personal training to maximize calorie burn. In less than a year after opening the first Orangetheory Fitness studio in Ft. Lauderdale in March 2010, the franchise grew to 38 locations - and counting.
Orangetheory Fitness offers:
*Specialized group personal training sessions to mid- and high-income consumers
*Studio will drive substantial unique consumers to the retail location every month
*Best one-hour workout in the country
*Affordable group personal training
*55 classes per week at all levels
*Experienced, successful franchise company & management team
This is your opportunity to be a small business owner. When you open an Orangetheory Fitness franchise, you gain a support network of other franchisees, a branding plan for your business, and cooperative advertising.
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#95 in Canada's Top franchises.
#43 in Franchise 500 for 2020.