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Updated RecentlyCountry Style Ice Cream vs Wendy's Milk Bar Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Country Style Ice Cream vs Wendy's Milk Bar including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $240,000 - $265,000 | $100,000 - $210,000 |
| Franchise Fee | N/A | $25,000 |
| Royalty Fee | - | - |
| Advertising Fee | - | - |
| Year Founded | - | 1979 |
| Year Franchised | - | 0 |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | The most important qualification is the willingness to sacrifice the time necessary to establish a successful operation. Financial strength and management ability or experiences are also key ingredients. | Wendys franchisees take a hands-on approach to their business yet they understand the importance of following procedure and working within the Wendys system. Our franchisees are friendly, outgoing and determined to succeed. They love making other people happy and they are always positive and enthusiastic. Our franchisees understand the importance of customer service and building strong community relations. They are strong team leaders and they relate well to their staff. In fact, we often talk about our franchisees as having pink blood � they live and breathe the Wendys brand; the outcome of which is almost always reflected in their success. If this sounds like you, then you�re already well on your way to meeting the needs of becoming a Wendys franchisee. |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/- |
| Start-up Costs | -/- | -/- |
| Equipment | -/- | -/- |
| Inventory | -/- | -/- |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
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| Training | The initial training program shall be approximately 50 hours over eight days in duration. Franchisee shall complete initial training program at least three weeks before the commencement of operation of the franchised store. | When you join the Wendys franchise, your first step will be to take part in our franchisee training program where you'll learn about the Wendys philosophy and business approach as well as how to operate your store. The training program includes: *Three weeks of in-store training with an accredited trainer (before your store opens its doors) *One week at our National Support Office where you'll learn about the retail and management skills which underpin Wendys success We also provide ongoing assistance with staff recruitment programs and staff training, including customer service training and other management service programs. |
| Support | - | Wendys Private Website is a key resource for our franchise family. It contains a wealth of information and tools designed to make your life easier. In addition to our confidential Product, Operational and Local Area Marketing manuals, the site contains valuable business tools such as Wendys business planning and promotional plans. It also incorporates important news, promotional briefs and links to order merchandise, posters and vouchers online. As a franchisee, you'll be given your own Wendys email address, enabling you to contact head office and to keep in touch with other franchisees. |
| Marketing | - | As a national network, we have developed a strong brand position in an increasingly cluttered and competitive environment. Keeping Wendys at the forefront of customer minds is an essential part of our success. To do this, we work with leading advertising and communications agencies to implement compelling advertising and marketing campaigns � all designed to achieve excellent cut-through within our key target demographics. |
| Operations | It is not a requirement to be an owner/operator. However, it is required that the owner participate in the training program and highly encouraged that the owner participate in the operation of the store at a level that control can be maintained. | - |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | - | - |
| International Expansion | - | Yes |
Company Overviews
About Country Style Ice Cream
Country Style was founded in 1947 when Wayne Lindgren decided to follow his brother Chester "Whitey" Lindgren into the world of ice cream. The brothers collaborated to produce a quality soft serve mix and Wayne along with his wife Desyl opened the first Country Style on 23rd Avenue and 43rd Street in Moline, Illinois. Later, Whitey and Wayne joined forces at the 16th Street and 23rd Avenue Moline store. Wayne eventually bought out Whitey's share of the business. Committed to quality, Wayne and Desyl then set out to establish Country Style as the finest quality soft serve ice cream in the country. Throughout the years, their dedication and hard work produced a following that spread across the country. The words "tastes like homemade" are often heard at Country Style and can be attributed to the high standards originally set by Wayne and Desyl. Kent Kindelsperger purchased Country Style on February 8, 1988 and continues to head the company. After experimenting with different store venues, Country Style has found a niche and brand with a free standing dairy farm building that serves exceptional ice cream. Country Style's history as a top quality soft serve ice cream provider sets a strong foundation to market the brand across the country.
About Wendy's Milk Bar