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Updated RecentlyCountry Style Ice Cream vs sweetFrog Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Country Style Ice Cream vs sweetFrog including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $240,000 - $265,000 | $95,600 - $477,500 |
| Franchise Fee | N/A | $15,000 - $30,000 |
| Royalty Fee | - | 5% |
| Advertising Fee | - | 1.5% |
| Year Founded | - | 2009 |
| Year Franchised | - | 2012 |
| Term Of Agreement | - | 10 years |
| Term Of Agreement | - | 10 years |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | The most important qualification is the willingness to sacrifice the time necessary to establish a successful operation. Financial strength and management ability or experiences are also key ingredients. | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/Yes |
| Start-up Costs | -/- | -/Yes |
| Equipment | -/- | -/Yes |
| Inventory | -/- | -/Yes |
| Receivables | -/- | -/Yes |
| Payroll | -/- | -/Yes |
Training & Support |
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| Training | The initial training program shall be approximately 50 hours over eight days in duration. Franchisee shall complete initial training program at least three weeks before the commencement of operation of the franchised store. | On-The-Job Training: 24 hours Classroom Training: 24 hours Additional Training: As needed |
| Support | - | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform |
| Marketing | - | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations | It is not a requirement to be an owner/operator. However, it is required that the owner participate in the training program and highly encouraged that the owner participate in the operation of the store at a level that control can be maintained. | 50% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 2 - 4. Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators). |
Expansion Plans |
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| US Expansion | - | No |
| Canada Expansion | - | No |
| International Expansion | - | No |
Company Overviews
About Country Style Ice Cream
Country Style was founded in 1947 when Wayne Lindgren decided to follow his brother Chester "Whitey" Lindgren into the world of ice cream. The brothers collaborated to produce a quality soft serve mix and Wayne along with his wife Desyl opened the first Country Style on 23rd Avenue and 43rd Street in Moline, Illinois. Later, Whitey and Wayne joined forces at the 16th Street and 23rd Avenue Moline store. Wayne eventually bought out Whitey's share of the business. Committed to quality, Wayne and Desyl then set out to establish Country Style as the finest quality soft serve ice cream in the country. Throughout the years, their dedication and hard work produced a following that spread across the country. The words "tastes like homemade" are often heard at Country Style and can be attributed to the high standards originally set by Wayne and Desyl. Kent Kindelsperger purchased Country Style on February 8, 1988 and continues to head the company. After experimenting with different store venues, Country Style has found a niche and brand with a free standing dairy farm building that serves exceptional ice cream. Country Style's history as a top quality soft serve ice cream provider sets a strong foundation to market the brand across the country.
About sweetFrog
#23 on Entrepreneur's ranking of the top 150 franchises offering incentives and other programs to help veterans become franchisees
Seeking new franchise units throughout the U.S., Africa, Asia, Australia/New Zealand, Canada, Central America, Eastern Europe, Middle East, Mexico, Philippines, South America and Western Europe