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Below is an in-depth analysis and side-by-side comparison of Country Style Ice Cream vs Vitality Bowls including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $240,000 - $265,000 | $170,100 - $604,000 |
Franchise Fee | N/A | $39,500 |
Royalty Fee | - | 6% |
Advertising Fee | - | 1.5% |
Year Founded | - | 2011 |
Year Franchised | - | 2014 |
Term Of Agreement | - | 7 years |
Term Of Agreement | - | 7 years |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | The most important qualification is the willingness to sacrifice the time necessary to establish a successful operation. Financial strength and management ability or experiences are also key ingredients. | Franchisee Profile *Passionate about VITALITY BOWLS *Passionate about healthy food and a healthy lifestyle *Local market knowledge *Minimum $30-60K liquid assets per store and total of $200k+ (May include lending) *Single store and multi unit development opportunities available, depending on your market *Retail or restaurant operations experience is helpful |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/- |
Start-up Costs | -/- | -/- |
Equipment | -/- | -/- |
Inventory | -/- | -/- |
Receivables | -/- | -/- |
Payroll | -/- | -/- |
Training & Support |
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Training | The initial training program shall be approximately 50 hours over eight days in duration. Franchisee shall complete initial training program at least three weeks before the commencement of operation of the franchised store. | VITALITY BOWLS operates training units in Walnut Creek, CA. We will do our best to schedule your training in an area that is convenient for you. Training will also take place at your location before and/or after you open. Our training program teaches you the day-to-day operation of your VITALITY BOWLS unit. VITALITY BOWLS requires that the franchisee, an operating partner, or a general manager, designated by the franchisee, attend our full-time, training program. This program will teach you how to fully operate your VITALITY BOWLS unit from the ground up. We will not let you open until we are satisfied we have provided you with sufficient training to be successful. |
Support | - | After signing your franchise agreement, we are available for continuous, direct support. You can count on us for operational input and best practices information. In addition, we will visit you regularly to ensure you are maximizing the potential of your business and we are helping you in every way we can. On a continuing basis, we will drive the brand and support your efforts in marketing, real estate and development, supply chain, and IT. Should you have questions or need help with issues in these areas, you can call us. |
Marketing | - | - |
Operations | It is not a requirement to be an owner/operator. However, it is required that the owner participate in the training program and highly encouraged that the owner participate in the operation of the store at a level that control can be maintained. | - |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | - | - |
International Expansion | - | - |
Country Style was founded in 1947 when Wayne Lindgren decided to follow his brother Chester "Whitey" Lindgren into the world of ice cream. The brothers collaborated to produce a quality soft serve mix and Wayne along with his wife Desyl opened the first Country Style on 23rd Avenue and 43rd Street in Moline, Illinois. Later, Whitey and Wayne joined forces at the 16th Street and 23rd Avenue Moline store. Wayne eventually bought out Whitey's share of the business. Committed to quality, Wayne and Desyl then set out to establish Country Style as the finest quality soft serve ice cream in the country. Throughout the years, their dedication and hard work produced a following that spread across the country. The words "tastes like homemade" are often heard at Country Style and can be attributed to the high standards originally set by Wayne and Desyl. Kent Kindelsperger purchased Country Style on February 8, 1988 and continues to head the company. After experimenting with different store venues, Country Style has found a niche and brand with a free standing dairy farm building that serves exceptional ice cream. Country Style's history as a top quality soft serve ice cream provider sets a strong foundation to market the brand across the country.