Old Chicago vs Cottage Inn Pizza Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Old Chicago vs Cottage Inn Pizza including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Old Chicago Franchise
Cottage Inn Pizza Franchise
Investment $1,331,500 - $2,187,000$200,000 - $350,000
Franchise Fee $40,000$15,000
Royalty Fee 4%5%
Advertising Fee 3%3%
Year Founded 19761948
Year Franchised 20001986
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements
 
Old Chicago Franchise
Cottage Inn Pizza Franchise
Experience -

A minimum net worth of $100,000 A minimum of $60,000 in liquid assets or financing or a combination thereof Five Star Customer Service for staff and customers alike Product Quality — using only approved ingredients and the amounts set forth by the Cottage Inn Standard Operating Procedures Professional Image — uniforms should be clean and pressed, and employees should be well-groomed at all times. The Right Personality As a member of the food service industry, our franchisees must have the right personality, too. We look for clean-cut professionals who will take pride in being a Cottage Inn franchisee. We also look for candidates who are strong leaders, can motivate a staff, and treat customers with the utmost care and respect. In the food service industry, it’s important that your store pass the white glove test every day. Safety is always a concern when it comes to proper food handling. To be a successful Cottage Inn franchisee you must also understand profit and loss statements. You need to input tools to measure your expenses on an on-going basis. We lay out what has been successful for Cottage Inn throughout our corporate stores and we want to make sure each franchisee who joins the Cottage Inn family follows the same equation to success.

Financing Options
 
Old Chicago Franchise
Cottage Inn Pizza Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support
 
Old Chicago Franchise
Cottage Inn Pizza Franchise
Training The Old Chicago training department will provide Franchisees, their management team, and staff, comprehensive training programs that combine both restaurant and classroom training. All Franchise management teams will receive seven weeks of in-store training at a designated Old Chicago training restaurant. On-The-Job Training: 350 hours

Cottage Inn offers a world-class training program

On-The-Job Training: 240 hours Classroom Training: 6 hours

Support A set of comprehensive manuals are provided to an Old Chicago Franchisee upon the signing of the Operating Agreement. These manuals are designed for easy reference and serve as an authoritative source of information about Old Chicago standard operating policies and procedures. These manuals are frequently updated to reflect Old Chicago's response to the changing needs of today's guests. Purchasing Co-ops Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software

On-going support to keep your store running successfully and smoothly. We want you to succeed, which is why we offer our support and advice gained from years of experience in the pizza industry. We’ve been in the business since 1948 and operate 40 locations in two states, so it’s safe to say we know how to run a business. Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform

Marketing Old Chicago restaurants rely primarily on a Local Restaurant Marketing (LRM) program that allows each store to choose the marketing programs and promotions that match the needs of the individual store's market. Advertising and promotional materials are available at a reasonable cost to Franchisees that support a LRM program. As such we employ our own graphics designer to assist Franchise Partners with their LRM design needs. We also employ a marketing professional to consult with our Franchise Partners. Co-op Advertising Ad Templates National Media Regional Advertising Email marketing Loyalty program/app

We collaborate with a digital marketing agency to help make Cottage Inn the top-ranked pizza company in relevant markets across Michigan, Ohio and Indiana. Cottage Inn employs an in-house creative team and offsite agency to produce a myriad of digital marketing vehicles, including e-blasts, mobile CRM, social media (Twitter, Facebook, Pinterest, FourSquare, Instagram). We also leverage traditional print solutions such as bulk mail menus, EDDM (every day direct mail) cards, magnets, box toppers and door hangers. We also invest in branding the Cottage Inn name, making us more desirable across all relevant markets. Cottage Inn is the Preferred Pizza Provider at MIS (Michigan International Speedway) where we serve over 100,000 guests at NASCAR events and the Country Music Festival. Cottage Inn engages franchisees in strategic marketing meetings to receive their input on marketing campaigns and new product development. We also help franchisees market their specific stores via community fairs, business expos, entertainment venues and more. We are family first at Cottage Inn, having been owned by the same family for over 65 years! How we market each of our franchises: Dynamic corporate website with pages dedicated to each franchise location Convenient online ordering A loyalty program to attract and retain customers Mobile marketing to engage with the on-the-go world E-marketing to offer the best deals to our dedicated customers Traditional print marketing menus, direct mail, door hangers, box toppers, magnets and specialty pieces Social media to engage our most dedicated consumers. Branding by way of special event sponsorships

Operations -

Cottage Inn maintains control of its product and distribution by operating a 22,000 square foot commissary in Ann Arbor, Michigan. Fresh products are delivered weekly and our warehouse staff is always on call in case of emergency. Cottage Inn produces fresh dough daily. For locations more than 200 miles away from Ann Arbor, we encourage and assist franchisees with setting up their own dough production. This assures a fresh, high-quality product and will help you secure a customer for life.

Absentee Ownership Allowed

Number of Employees Required to Run: 15


Expansion Plans
 
Old Chicago Franchise
Cottage Inn Pizza Franchise
US Expansion YesYes
Canada Expansion -Yes
International Expansion --

Company Overviews

About Old Chicago

Opportunity Awaits
After 33 years of company growth, we are now offering a unique opportunity for a select number of entrepreneurs to take our proven brand into new markets.
Old Chicago is a leader in the casual dining pizza segment. We currently have territories available in many highly desirable markets, which presents an exceptional chance to establish our winning concept in choice locations.
WHY CHOOSE OLD CHICAGO?
Adaptable Site Requirements
Old Chicago's brand identity does not rely on a typical "box" to succeed. Our adaptive development strategy and flexible design allow stores to be constructed in many different types of sites, including prototype buildings, conversions/retro-fits, strip center end-cap locations, and non-traditional sites.
Sales Mix Advantage
With approximately 40% of historical system sales from our bar and drink business, Old Chicago's sales mix provides operators with a real opportunity to differentiate themselves from other casual dining concepts. Our high mix of bar sales is one of the main reasons why our stores experience exceptionally low Cost of Goods Sold (COGS). Our 60 company stores finished the year in 2008 with an average COGS of 25.6%.
Brand Strength & Versatility
Our brand has three decades of proven success and a loyal customer base in our existing markets. Old Chicago is a timeless concept that has that rare ability to appeal to a variety of consumers. Many casual dining concepts seem to copy each other in their menus and restaurant "feel". The Old Chicago concept is uniquely different.
Our bars have the rich, dark feel of a "freshly scrubbed joint". Our dining room areas with our new pizza bars really appeal to families and couples.
Broad Customer Appeal
Our bar area, along with our unique guest loyalty program -"The World Beer Tour" appeal to a younger, single customers. They create the high energy levels that have made our bars famous. With thirty beer varieties on tap, and another eighty varieties in bottles, we have created an exciting taste journey for our World Beer Tour members. No matter your age or occupation, there is a tremendous sense of accomplishment when your name goes on a plaque in your home store because you have completed the World Beer Tour.

The total investment necessary to begin operation of an Old Chicago Restaurant franchised business is between $1,331,500 and $1,957,000. This includes $98,250 and $135,250 that must be paid to the franchisor or its affiliates.
The total investment necessary for an Area Development Franchise includes the investment necessary to begin operations of one Restaurant, plus a development fee of $50,000, plus an initial franchise fee deposit of $20,000 multiplied by the number of Restaurants (excluding the first Restaurant) which you must open.

The estimated total investment necessary to begin operation of an Old Chicago
Area Development Franchise is between $1,401,500 (for two Restaurants) and $2,187,000 (for ten Restaurants). This includes between $168,250 and $365,250 that must be paid to the franchisor or its affiliates.

#299 in Franchise 500 for 2020.



About Cottage Inn Pizza

At Cottage Inn we believe that if you're going to craft a pizza, it should be to a certain degree of perfection and that you should never skimp on the quality of your ingredients. It's these two simple statements that drive our process for constructing truly gourmet pizzas.

Veteran Incentives  10% off franchise fee