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Below is an in-depth analysis and side-by-side comparison of Smartline Personal Mortgage Adviser vs Lendio including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $20,000 - $30,000 | $30,150 - $117,100 |
Franchise Fee | $1,200 | $28,000 - $46,000 |
Royalty Fee | - | to4K/mo. |
Advertising Fee | - | 2% |
Year Founded | - | 2011 |
Year Franchised | - | 2016 |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - Desire to build a business - Commitment to the Lendio Mission - Strong connection to your local community - Exceptional Networking skills in your local Small Business Community - $50-$60K in Liquid Capital |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/- |
Start-up Costs | -/- | -/Yes |
Equipment | -/- | -/Yes |
Inventory | -/- | -/Yes |
Receivables | -/- | -/Yes |
Payroll | -/- | -/Yes |
Training & Support |
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Training | Smartline provide the training for you to learn our systems, our software and how to write loans. Our Business Development Managers will then work closely with you in establishing your business through 12 weeks of one on one business coaching. You will also participate in our accredited 24 month mentoring program. Each of these will activities are designed to develop best practice techniques and increase your abilities in writing loans and generating revenue. | On-The-Job Training: 15 hours Classroom Training: 35 hours Additional Training: Ongoing |
Support | - | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform |
Marketing | Smartline have created a suite of marketing tools designed to help you build your customer base, find quality referral partners and, communicate effectively with your clients on a regular basis. Our marketing department are also there to assist you in creating your own local marketing initiatives as well. | Ad Templates National Media Social media SEO Website development Email marketing |
Operations | Our model is that every franchisee needs to be fully committed to their franchise business, just as we are fully committed to their business as well. Many of our mortgage brokers have started from a home office very successfully. As your business grows you can then consider moving into a serviced office or retail premises and taking on staff to cater for the growing needs of your business. | - |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | - | - |
International Expansion | - | - |
Lendio makes business loans easy by helping small business owners skip the leg work of looking for a small business loan. Instead of filling out dozens of applications, one application is all they need.
As a Lendio Franchisee you will be able to help small business owners find the loan they need to grow their business by leveraging Lendio’s business loan marketplace. By helping your clients complete a single application, they will be reviewed by over 75 lenders, taking the headache of loan applications out of the equation!