Menchie's Frozen Yogurt, USA vs sweetFrog Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Menchie's Frozen Yogurt, USA vs sweetFrog including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Menchie's Frozen Yogurt, USA Franchise
sweetFrog Franchise
Investment $218,325 - $385,158$95,600 - $477,500
Franchise Fee $25,000 - $40,000$15,000 - $30,000
Royalty Fee 6%5%
Advertising Fee -1.5%
Year Founded -2009
Year Franchised -2012
Term Of Agreement -10 years
Term Of Agreement -10 years
Renewal Fee --


Business Experience Requirements

 
Menchie's Frozen Yogurt, USA Franchise
sweetFrog Franchise
Experience --

Financing Options

 
Menchie's Frozen Yogurt, USA Franchise
sweetFrog Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/Yes
Start-up Costs -/--/Yes
Equipment -/--/Yes
Inventory -/--/Yes
Receivables -/--/Yes
Payroll -/--/Yes

Training & Support

 
Menchie's Frozen Yogurt, USA Franchise
sweetFrog Franchise
Training - On-The-Job Training: 24 hours Classroom Training: 24 hours Additional Training: As needed
Support -Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform
Marketing -Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations -

50% of all franchisees own more than one unit.

Number of employees needed to run franchised unit: 2 - 4.

Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators).


Expansion Plans

 
Menchie's Frozen Yogurt, USA Franchise
sweetFrog Franchise
US Expansion YesNo
Canada Expansion -No
International Expansion -No

Company Overviews

About Menchie's Frozen Yogurt, USA

Menchie's is a fast-growing chain of frozen yogurt shops that provides customers the opportunity to create their own custom combinations. With a self-serve design, Menchie's offers more than 100 unique rotating flavors and more than 60 rotating toppings at each location. Servings are paid by the ounce so customers are only paying for what they want. Already a favorite spot among Hollywood's hottest celebrities such as Taylor Swift, Jennifer Lopez, and Justin Timberlake, and families across the country, Menchie's upbeat environment and endless selections makes it appealing for everyone. Menchie's has more than 35 locations open in 11 states, with an additional 45 currently in development, and is poised to total more than 120 locations throughout the country by the end of the year. Major Market Territories are still available and we encourage you to inquire about opportunities in your own community. Our aggressive expansion plans will focus on key domestic and international opportunities. We currently are offering Area Developer, Multi-Unit and Single Unit opportunities to qualified candidates. To learn more about our available markets and the benefits of Menchie's franchise ownership and for more information visit www.menchies.com. We're looking for entrepreneurs to share our vision.

If you sign an Area Development Agreement, you must pay the franchisor a Development Fee equal to $96,000 if you are going to open 3 Stores and $125,000 if you are planning to open 5 Stores.

About sweetFrog

Shortly after moving to Richmond, Virginia, in 2009, Derek Cha brought the West-Coast frozen yogurt trend to his new home by opening the first sweetFrog store. In addition to a variety of frozen yogurt flavors and toppings, sweetFrog locations offer waffle cones and bowls, Belgian waffles, banana splits and parfaits.

The total investment necessary to begin operation of a sweetFrog Shop is $231,500 - $477,500 for a Shop in Traditional Venue, $95,600 - $304,000 for a Kiosk Shop or Standard Floor Plan Shop in Non-Traditional Venue and $122,400 - $219,300 for a Truck.

#23 on Entrepreneur's ranking of the top 150 franchises offering incentives and other programs to help veterans become franchisees

Seeking new franchise units throughout the U.S., Africa, Asia, Australia/New Zealand, Canada, Central America, Eastern Europe, Middle East, Mexico, Philippines, South America and Western Europe    
Veteran Incentives  25% off franchise fee (50% off in May and November)