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Below is an in-depth analysis and side-by-side comparison of The Cream & Fudge Factory vs Wendy's Milk Bar including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $85,000 - $250,000 | $100,000 - $210,000 |
Franchise Fee | $25,000 | $25,000 |
Royalty Fee | 6% | - |
Advertising Fee | 2%local +2%Nat'l | - |
Year Founded | 2005 | 1979 |
Year Franchised | 2005 | 0 |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | Wendys franchisees take a hands-on approach to their business yet they understand the importance of following procedure and working within the Wendys system. Our franchisees are friendly, outgoing and determined to succeed. They love making other people happy and they are always positive and enthusiastic. Our franchisees understand the importance of customer service and building strong community relations. They are strong team leaders and they relate well to their staff. In fact, we often talk about our franchisees as having pink blood � they live and breathe the Wendys brand; the outcome of which is almost always reflected in their success. If this sounds like you, then you�re already well on your way to meeting the needs of becoming a Wendys franchisee. |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/- |
Start-up Costs | -/- | -/- |
Equipment | -/- | -/- |
Inventory | -/- | -/- |
Receivables | -/- | -/- |
Payroll | -/- | -/- |
Training & Support |
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Training | The Cream & Fudge Academy offers a broad range of technical and managerial courses. The training is designed to provide you with the key skills required to run your stores with a passion for quality - a passion your customers will sense and appreciate through their overall experience at the store. The Cream & Fudge Factory also offers onsite training by its experienced professionals and has a specialized team taht can assist your local team in opening a new store. | When you join the Wendys franchise, your first step will be to take part in our franchisee training program where you'll learn about the Wendys philosophy and business approach as well as how to operate your store. The training program includes: *Three weeks of in-store training with an accredited trainer (before your store opens its doors) *One week at our National Support Office where you'll learn about the retail and management skills which underpin Wendys success We also provide ongoing assistance with staff recruitment programs and staff training, including customer service training and other management service programs. |
Support | The Cream & Fudge Factory will support you from the moment you sign a contract to the time your store - or stores - open. And the support continues during operation through continuous monitoring of your store, helping you to achieve a consistent high level of customer experience. We also help you promote your business by marketing the brand effectively within your territory. Because our ultimate goal is the same as yours - to generate solid returns on investment by running the business professionally and with the full support of The Cream & Fudge Factory's proven systems. | Wendys Private Website is a key resource for our franchise family. It contains a wealth of information and tools designed to make your life easier. In addition to our confidential Product, Operational and Local Area Marketing manuals, the site contains valuable business tools such as Wendys business planning and promotional plans. It also incorporates important news, promotional briefs and links to order merchandise, posters and vouchers online. As a franchisee, you'll be given your own Wendys email address, enabling you to contact head office and to keep in touch with other franchisees. |
Marketing | The Cream & Fudge Factory has ready-to-use proven promotions that can be adapted and implemented in your market. The Cream & Fudge Factory also has a professional team of graphic designers that can design specific promotions to meet your requirements. | As a national network, we have developed a strong brand position in an increasingly cluttered and competitive environment. Keeping Wendys at the forefront of customer minds is an essential part of our success. To do this, we work with leading advertising and communications agencies to implement compelling advertising and marketing campaigns � all designed to achieve excellent cut-through within our key target demographics. |
Operations | - | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | - | - |
International Expansion | - | Yes |
The Cream & Fudge Factory offers super premium smooth and creamy ice cream, made fresh. After the customer selects their favorite flavors, the ice cream is hand folded on a frozen marble stone with the customer's choice of mix-ins of nuts, fruits, candies and fudge. In addition to allowing customers to create their own combinations, The Cream & Fudge Factory has a menu of proprietary and innovative creations made at the stores for customers to enjoy fresh. The company also offers take-away ice cream in pints and ice cream cakes. The minimum size for a shop is 50sqm up to 100sqm. In 2005, "The Cream & Fudge Factory" was launched and became part of the portfolio of Global Franchise Architects. Using its Swiss expertise and its worldwide research and development capabilities, in just 3 short years it has expanded its operations in Thailand, India, Indonesia, Oman, and Vietnam. The Cream & Fudge Factory prides itself on serving the highest quality premium ice cream blends, homemade waffle bowls & cones, innovative recipes, a wide range of mix-ins and like all GFA brands, its undying dedication to enhancing the customer experience worldwide. An upscale and world class experience in the super premium ice-cream mix-in category, The Cream & Fudge Factory offers a luxurious atmosphere where customers can enjoy our carefully mixed creations or customize their own. The Cream & Fudge Factory is the ideal environment in which to enjoy such pleasures, where cool contemporary styling and casual comfort complete a thoroughly dreamy all-round ice cream experience.