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Below is an in-depth analysis and side-by-side comparison of PostNet vs Digital Marketing Training Group including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $186,567 - $233,500 | $25,000 - $65,000 |
Franchise Fee | $35,950 | N/A |
Royalty Fee | 5% | 0 |
Advertising Fee | 2% | 0 |
Year Founded | 1985 | 2011 |
Year Franchised | 1993 | 2011 |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | PostNet is a retail and service business, and as such we are looking for people with outgoing personalities that would do an excellent job of representing the brand and their business to the public. The most successful PostNet franchisees are civic-minded and outgoing people who gain fulfillment from working with small business owners, schools and others in their communities. On a financial level, a potential PostNet franchisee must have a net worth of at least $300,000.00 and be (or be able to become) liquid for a minimum of $55,000.00. | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/Yes | -/- |
Start-up Costs | -/Yes | -/- |
Equipment | -/Yes | -/- |
Inventory | -/Yes | -/- |
Receivables | -/Yes | -/- |
Payroll | -/Yes | -/- |
Training & Support |
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Training | On-The-Job Training: 58 hours Classroom Training: 65 hours Additional Training: At store location 6-8 weeks after opening | Through our week-long course, you will be trained with experts who have over 75 years of combined experience in digital marketing. We are not just trainers in the business are actually a full digital marketing agency. The best part of our model is that you will have hardly any overhead, because we act as your back office and do all the work. You will just focus on client acquisitions and relations. Your training does not stop after your initial time with us. We will continue to train you on updates and changes in the industry on a monthly basis. Training goes well beyond our initial course and continues for the life of your business. |
Support | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | Ongoing Support Newsletter Meetings Advertising/Marketing Sales Leads Technical Support Online Support Phone Support |
Marketing | PostNet's marketing programs include- * Local programs, which the franchisees utilize to build and develop awareness and loyalty with current customer base. * Regional and cooperative advertising, where PostNet franchisees get together with other franchisees and leverage their strength in numbers. * National programs that are conducted by the PostNet National Ad Fund. PostNet is the only company in the industry that offers a first-year managed marketing program that includes both consumer advertising and business-to-business advertising to help develop an initial customer base and momentum for the growth of the business. Co-op Advertising Ad Templates Social media SEO Website development Email marketing | - |
Operations | PostNet only grants franchises to individuals that are planning on being involved initially as a full-time owner operator. Long term, full-time ownership and operation of the centers are not required; however, initially it is critical because PostNet is a neighborhood business and it is up to the individual store owner to become actively involved in the community to promote the services and products offered. With PostNet, every franchisee offers a core of proven and high-demand services and products through their PostNet Center. However, depending on the needs of the local market and the franchisee's own attributes, other complimentary services that are consistent with the other PostNet offerings may be approved by PostNet. Services, as bookkeeping, advanced computer and database services, and eBay selling services are just some examples of other services and products that PostNet franchisees offer to the public through their PostNet Centers. Initially an owner operator of a franchise will typically have one (1) to two (2) part-time or full-time staff members to help with the operation of the store. As the business grows, and you build a customer base, more employees and staff will be needed. Our highest volume locations have six (6) to seven (7) full-time staff members including the franchisee. | Business can be run from home. Business can be run part-time. |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | - | - |
International Expansion | Yes | Yes |
Digital Marketing Training Group offers a world renowned training program that lets individuals successfully own and operate their own independent digital marketing business. This lucrative business model allows you to have a low-overhead business while offering a complete suite of results driven marketing solutions to business owners.
Carve out your share of the multi-billion dollar digital marketing
industry with the Digital Marketing Training Group by owning your own
marketing business. You do not even need prior experience in digital
marketing or business ownership. We will train and educate you in our
intensive training course at our headquarters. The best part of our
model is you don’t have to do any marketing work for your clients. We
have developed a “White Label” model whereby our in-house staff of
experts will do all the technical marketing work under your business, so
all you have to do is find clients. It’s your operation, and your
clients will always see your business as doing the work. Make a six
figure income by gaining clients and providing marketing services with
proven results at a competitive price point.