Dunn's Famous vs La Madeleine Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Dunn's Famous vs La Madeleine including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Dunn's Famous Franchise
La Madeleine Franchise
Investment $150,000 - $800,000$1,249,362 - $3,088,747
Franchise Fee $20,000 - $50,000$40,000
Royalty Fee 5%5%
Advertising Fee 2%Nat'l+1% Local2.5%
Year Founded 19271983
Year Franchised 02011
Term Of Agreement 10 years +10+10Term of agreement not renewable
Term Of Agreement 10 years +10+10Term of agreement not renewable
Renewal Fee --


Business Experience Requirements

 
Dunn's Famous Franchise
La Madeleine Franchise
Experience -• Passionate about the la Madeleine brand and our food • $5 million net worth; liquid assets of $2.5 million • Dedicated to developing multiple restaurants in a given market • Excellent knowledge of the local retail real estate market • Resources to develop and operate at least three (3) bakery cafés in a given territory • Strong track record as a multi-unit restaurant operator • Cultural fit

Financing Options

 
Dunn's Famous Franchise
La Madeleine Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/-No/No
Start-up Costs -/-No/Yes
Equipment -/-No/Yes
Inventory -/-No/Yes
Receivables -/-No/Yes
Payroll -/-No/Yes

Training & Support

 
Dunn's Famous Franchise
La Madeleine Franchise
Training

Four Week Training Program is compulsory prior to your Franchise opening at our headquarters in Montreal. We spend a minimum of one to two weeks with you at your store from your Franchise opening date and we will stay on longer should additional training be deemed necessary by our corporate training team.

• Ongoing field support • Store opening assistance • Continuous training • Extensive six-week training program for Operations Directors, General Managers, and Managers • Ongoing culinary development On-The-Job Training: 416 hours Classroom Training: 64 hours
Support

We will assist you in: Location search Preparing a marketing and business plan Verification of specific lease clauses Designing your store Ordering equipment and furnishings Training you and your staff Store opening support

Real Estate • Market evaluation and planning • Site selection assistance • LOI and contract negotiation assistance • In-house real estate resources • Identifying and securing local representation Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing - • Grand opening assistance • Store opening and PR resources • Local marketing support • Creative support for national promotional events Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Email marketing Loyalty program/app
Operations --

Expansion Plans

 
Dunn's Famous Franchise
La Madeleine Franchise
US Expansion YesYes
Canada Expansion Yes-
International Expansion YesYes

Company Overviews

About Dunn's Famous

Dunn's is a full service, casual dining family owned deli & neighbourhood eatery concept. We offer the finest cured "Old Fashioned Smoked Meat" in the world. Our specially seasoned and aged briskets are hand-carved daily on the premises and served to order. In addition to Smoked Meat, we offer our guests chargrilled burgers, hotdogs and steak, fresh cut fries, our Montreal famous poutines, salads, pizzas, pastas, wraps, soups, desserts, full breakfast and a fully serviced bar. The Dunn's corporate team is dedicated to ensuring the success of the Dunn's franchisees so Dunn's can become every city's favorite place for Montreal's authentic "Old Fashioned Smoked Meat" and so much more. Our philosophy is simple. We are more interested in working with quality franchise owners then how many franchises we can open. We have perfected our own proprietary world famous smoked meat with a solid complementary ancillary menu popular with people of all ages. We have limited to no competition when it comes to offering premium Old Fashion Smoked Meat. You're not buying a job you're investing in a business. We offer several revenue streams with the opportunity for 24 hour operations resulting in a quicker return on investment. We focus on our customer's comfort and offer an Urban Vintage decor that promotes a table d'hote dining experience enjoyed in a warm atmosphere. Need a quick lunch or running off to the game. From order to table Dunn's has perfected the "Dine and Dash" experience for people on the go. We can boast 88 years and counting as the go to place for an Urban Deli experience and can offer several retail concepts. We are well suited for locations situated in dense commercial sectors, urban streets, strip malls, power centers and shopping centers with outdoor access. Our food quality is the real secret for our nine decades of success. In order to achieve the Dunn's standard in restaurant services there can be no compromise. We have implemented tried, tested and proven kitchen systems, restaurant operations and ongoing product development. Our ability to create adaptable marketing and advertising plans is one of our greatest asset in conveying to the customer what Dunn's is all about and another important strength to our longevity in the restaurant industry. We offer a comprehensive training program, direct corporate communication and the stability of a well-established brand and company.

About La Madeleine

La Madeleine's serves handcrafted, crave-worthy country French-inspired dishes makes them a favorite with critics and guests alike. Their casual French home atmosphere and versatile menu makes them the perfect place for any meal or a special afternoon treat. La Madeleine guests are greeted with a friendly "bonjour" and an inviting ambiance where they can relax while enjoying time with friends and family. With a menu that satisfies cravings morning, noon, and night, it's no wonder guests keep coming back. For experienced restaurateurs, la Madeleine presents an exciting, financially sound opportunity to share in a unique concept with great potential. At la Madeleine we pride ourselves on our handcrafted food and ambiance we share with our guests. But behind the scenes we work even harder to provide support to our franchisees to help them grow both their business and the la Madeleine brand. We understand investing in the la Madeleine name and menu is just part of the equation for you. World-class operations and efficiencies are equally important and la Madeleine has those. Our commitment to you as a franchisee is to constantly work to find better, more efficient and more profitable ways to help you operate your la Madeleine franchise.

The total investment necessary to begin operation of a la Madeleine franchise is as follows:
  • Traditional Café: $1,249,362 to $3,088,747 (excluding real estate and landlord allowances). This includes $43,630 that must be paid to the franchisor or their affiliates.
  • Petite Café: $1,426,200 to $1,747,400. $390,983 to $1,718,012 (excluding real estate and landlord allowances). This includes between $20,000 and $43,630 that must be paid to the franchisor or their affiliates.
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#125 in Franchise 500 for 2020.
#141 in Franchise 500 for 2021.