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Updated RecentlyGoldfish Swim School vs Destination Athlete Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Goldfish Swim School vs Destination Athlete including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $1,370,283 - $3,230,358 | $28,300 - $93,610 |
| Franchise Fee | $50,000 - $60,000 | $20,000 - $50,000 |
| Royalty Fee | 6% | 5%-8% |
| Advertising Fee | 2% | 2% |
| Year Founded | 2006 | 2008 |
| Year Franchised | 2009 | 2008 |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/Yes | Yes/Yes |
| Start-up Costs | -/Yes | -/Yes |
| Equipment | -/Yes | -/Yes |
| Inventory | -/Yes | -/Yes |
| Receivables | -/Yes | -/Yes |
| Payroll | -/Yes | -/Yes |
Training & Support |
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| Training | On-The-Job Training: 40 hours Classroom Training: 40 hours | On-The-Job Training: 80+ hours Classroom Training: 40 hours Additional Training: Online, conference calls |
| Support | Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | - | Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations | Absentee Ownership Allowed Number of Employees Required to Run: 45 | Number of Employees Required to Run: 1 - 3 |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | Yes | - |
| International Expansion | Yes | - |
Company Overviews
About Goldfish Swim School
Goldfish Swim School is the premier learn-to-swim facility dedicated entirely to
infants and children, ages four months to 12 years.
What does our cutting-edge swim school model have that
makes it a leader in the industry? You feel it the moment you walk in.
Something different. It’s more than vibrant colors chosen to inspire
kids. More than a curriculum crafted to not only teach kids to swim but
also to build their character. More than a shiver-free
pool heated to 90 degrees. There’s something more. Something
unexpected. Something that propels Goldfish Swim School beyond typical.
It’s passon. Not just a passon for kids or a passion for swimming…
It’s a special passion for changing - even saving lives - by teaching kids to swim.
The Goldfish Swim School Franchise is positioned as a leader in the thriving and profitable
children’s education and enrichment market;
consistently recognized as one of the fastest-growing
companies in franchising.
·Over 65 schools open or in development in more than 23 states
The total investment necessary to begin operations as a Goldfish Swim School Area Developer is at least $1,390,283 to $3,250,358, depending upon the number of Swim Schools you develop. This estimate includes, as a Development fee, the Initial Franchise Fee of $50,000 for the first Swim School and one-half of the initial franchise fee for one subsequent Swim School at the reduced rate of $40,000. You would pay an additional $20,000 for each subsequent Swim School to be developed under the Area Development Agreement as part of your Development Fee and the remaining half of the Initial Franchise Fee for each additional Swim School developed when you sign each franchise agreement. In addition, if you sign an Area Development Agreement, you will also sign the Franchise Agreement for your first Swim School.
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About Destination Athlete
Veteran Incentives 15% off franchise fee
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