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Below is an in-depth analysis and side-by-side comparison of LaRosa's vs Persona Wood Fired Pizzeria including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $729,200 - $1,927,000 | $242,650 - $506,600 |
Franchise Fee | $35,000 | $25,000 - $35,000 |
Royalty Fee | 4% | 6% |
Advertising Fee | 4% | 2% |
Year Founded | 1954 | 2012 |
Year Franchised | 1967 | 2014 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | We're looking for multi-unit foodservice and retail operators, as well as other investors who have a history of business success. While restaurant experience is preferred, franchise candidates with other professional backgrounds are encouraged to apply, but will be required to employ experienced and qualified restaurant operators as a General Manager in each LaRosa's Pizzeria. | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/- |
Start-up Costs | -/- | -/- |
Equipment | -/- | -/- |
Inventory | -/- | -/- |
Receivables | -/- | -/- |
Payroll | -/- | -/- |
Training & Support |
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Training | On-The-Job Training: 280-320 hours Classroom Training: 40-80 hours | - |
Support | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | - |
Marketing | Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
Operations | If you have restaurant management experience, you may wish to work day to day in the operation of your LaRosa's pizzeria. If you don't have restaurant management experience or choose not to work day to day in the operation of your LaRosa's pizzeria, an experienced restaurant General Manager must be hired to run day to day operations. | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | - | - |
International Expansion | - | - |
A Successful Brand with Proven Guest Appeal and Consistent Sales Since 1954. That's what makes us LaRosa's!
In the restaurant business, somebody is always trying to franchise "the next big thing." No doubt you've seen dozens of them come and go. Doesn't it make more sense to find a stable and rewarding business concept with a strong track record?
Take a closer look at franchising with LaRosa's. For nearly 60 years, we've offered delicious family-recipe food and great service to Guests in Ohio, Indiana, and Kentucky. Now we're looking to expand outside our Midwestern home with the help of smart Franchise Owners like you.
One of our principal strengths is that we've been in business nearly 60 years, providing great food and service to our Guests. Our first franchised pizzeria opened in 1967. Not many franchises out there can say that.
Five more reasons why franchisees join our family...
*Dependable Growth
*Product Quality
*Dedicated Fans
*Innovation
*Superior Training
Our over 75 outlets serve real Italian flavor from real family recipes. Contact us to get started.
Seeking new franchise units in Indiana, Kentucky, North Carolina, Ohio, Pennsylvania, Tennessee, Virginia and West Virginia
Persona Wood Fired Pizzeria is the only "Create Your Own" concept of its kind that was developed by two Chefs - one classically trained and the other an Italian Pizzaiolo and World Pizza Champion. Persona's exceptional quality starts with our fresh and extremely high quality ingredients. We craft an authentic Neapolitan pizza from imported "00" flour imported from Naples, Italy. The vine ripe plum tomatoes grown for our tomato sauce are sourced from the San Joaquin Valley. Our hand-made meatballs, sausage and sauces have all won gold medal acclaim worldwide, and we think your taste buds will agree. You can choose from one of our chef inspired specialty pizzas or create your own with over 30 toppings to choose from. Our expert pizza makers will create your pizza just the way you like it. Your imagination and creativity is the only limit! Once your pizza assembly is complete, we bake it in one of our imported Italian Marra Forni wood fired ovens. At 800 degrees, 90 seconds is all it takes to produce a pizza that is crispy and chewy in the Neapolitan tradition. Craving something from the garden? Our freshly tossed salads are a great complement to your wood fired pizza. Our award- winning dressings are all made from scratch. Complete your experience with our rich gelato hand-made locally by an Austrian-trained gelato chef.