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Updated RecentlyYogurtland vs Wendy's Milk Bar Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Yogurtland vs Wendy's Milk Bar including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $267,820 - $479,070 | $100,000 - $210,000 |
| Franchise Fee | $35,000 | $25,000 |
| Royalty Fee | 6% | - |
| Advertising Fee | 2% | - |
| Year Founded | 2004 | 1979 |
| Year Franchised | 2006 | 0 |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | Wendys franchisees take a hands-on approach to their business yet they understand the importance of following procedure and working within the Wendys system. Our franchisees are friendly, outgoing and determined to succeed. They love making other people happy and they are always positive and enthusiastic. Our franchisees understand the importance of customer service and building strong community relations. They are strong team leaders and they relate well to their staff. In fact, we often talk about our franchisees as having pink blood � they live and breathe the Wendys brand; the outcome of which is almost always reflected in their success. If this sounds like you, then you�re already well on your way to meeting the needs of becoming a Wendys franchisee. |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/Yes | -/- |
| Start-up Costs | -/Yes | -/- |
| Equipment | -/Yes | -/- |
| Inventory | -/Yes | -/- |
| Receivables | -/Yes | -/- |
| Payroll | -/Yes | -/- |
Training & Support |
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| Training | On-The-Job Training: Varies Classroom Training: 16 hours Additional Training: At corporate stores | When you join the Wendys franchise, your first step will be to take part in our franchisee training program where you'll learn about the Wendys philosophy and business approach as well as how to operate your store. The training program includes: *Three weeks of in-store training with an accredited trainer (before your store opens its doors) *One week at our National Support Office where you'll learn about the retail and management skills which underpin Wendys success We also provide ongoing assistance with staff recruitment programs and staff training, including customer service training and other management service programs. |
| Support | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform | Wendys Private Website is a key resource for our franchise family. It contains a wealth of information and tools designed to make your life easier. In addition to our confidential Product, Operational and Local Area Marketing manuals, the site contains valuable business tools such as Wendys business planning and promotional plans. It also incorporates important news, promotional briefs and links to order merchandise, posters and vouchers online. As a franchisee, you'll be given your own Wendys email address, enabling you to contact head office and to keep in touch with other franchisees. |
| Marketing | We fully support you with strong marketing and advertising programs, along with a complete package of communication and brand tools. Working from a solid brand and sales growth strategy, our team of marketing veterans will develop and manage all system wide tactics as well as assist you with specific ways to promote your store locally. Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | As a national network, we have developed a strong brand position in an increasingly cluttered and competitive environment. Keeping Wendys at the forefront of customer minds is an essential part of our success. To do this, we work with leading advertising and communications agencies to implement compelling advertising and marketing campaigns � all designed to achieve excellent cut-through within our key target demographics. |
| Operations | Number of Employees Required to Run: 16 - 20 | - |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | - | - |
| International Expansion | Yes | Yes |
Company Overviews
About Yogurtland
Yogurtland is excited about the explosive growth and progress we've made as we pioneer a new trail for healthier, more empowering frozen yogurt snacks. Foundational to our success is a franchise system that perfectly blends owner independence and world-class support resulting in a very attractive business package. A great place to start your discovery process is with our frequently asked questions (FAQ's) page. You will find the answers to the most common questions and concerns brought up by our franchise candidates. Once you have finished reading the FAQ's we ask that you fill out our on-line franchise application. Upon completing the form, submit your application directly from our website to be carefully reviewed by our Franchise Development department. A Yogurtland representative will contact you to discuss next steps in our process. Of course, please feel free to contact us at any point and we are always glad to answer any questions you might have. Most franchise candidates find that the interview portion of the application process provides the ideal opportunity to inquire in person about any details pertaining to obtaining and operating a Yogurtland franchise. We thank you, once again, for your interest in Yogurtland's franchise opportunities and look forward to meeting you.
About Wendy's Milk Bar