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Updated RecentlyMooyah vs Wink's Cheeseburger Factory Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Mooyah vs Wink's Cheeseburger Factory including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $403,750 - $639,100 | N/A |
| Franchise Fee | $40,000 | N/A |
| Royalty Fee | 6% | - |
| Advertising Fee | 3% | - |
| Year Founded | 2007 | - |
| Year Franchised | 2007 | - |
| Term Of Agreement | 10 years+5+5 | - |
| Term Of Agreement | 10 years+5+5 | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | The desire to be part of an exciting franchise opportunity with an emerging fast casual restaurant concept. Prefer multi-unit restaurant operations and/or development experience. The ability to deliver a superlative Guest experience while maintaining a dedication to develop strong ties to the community. A passion for and dedication to operations excellence. The ability to create and manage an organization that effectively recruits, trains, retains, and motivates people. Clear understanding of the markets that you would be developing. Adequate capitalization to meet your development commitment of one or more MOOYAH Burgers & Fries restaurant. MOOYAH requires you to have a minimum net worth of approximately $500,000. And minimum liquid cash of approximately $200,000. | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/- |
| Start-up Costs | -/- | -/- |
| Equipment | -/- | -/- |
| Inventory | -/- | -/- |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
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| Training | Available at headquarters: 2 weeks. | - |
| Support | Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives, | - |
| Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | - |
| Operations | - | - |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | - | - |
| International Expansion | Yes | - |
Company Overviews
About Mooyah
MOOYAH...a distinctive new opportunity.
One of the first things people say is "What is a MOOYAH?" Rich Hicks and Todd Istre, co-founders of MOOYAH, have the answer -"Just Burgers. Just Fries. Just Better." Simply put, MOOYAH is dedicated to serving the best burgers and fries you have ever tasted.
MOOYAH is built to be a leading force in the "fast casual" dining industry. The restaurant has a clean, crisp and cool atmosphere with excellent Guest service and a contagious amount of energy. Plus, the restaurant's menu board is as simple as it gets, offering only burgers, fries, and to satisfy the occasional sweet tooth, thick and frosty shakes. Every MOOYAH hamburger is made to order with 100 percent fresh America beef and daily baked buns. From the moment Guests enter the door, their five senses are overwhelmed with the "MOOYAH" experience.
With such a simple and exciting restaurant concept, the founders decided to make the business side of MOOYAH just as attractive. By thinking through everything from the broad appeal of hamburgers and simplicity of operations to real estate availability, MOOYAH is creating positive relationships between its key stakeholders, franchisees and employees. MOOYAH is always searching for new, well-qualified franchisees who share its passion for serving Guests the greatest hamburger and french fry they have ever tasted.
Come indulge in the MOOYAH experience.
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#92 in Gator's Top franchises.
About Wink's Cheeseburger Factory
Though Spadaro says there are no plans to sell franchises, he doesn't rule out the possibility in the future. Wink’s Cheeseburger Factory will allow patrons to choose from a variety of cheeses to top their burgers. Their building is a throwback to roadside architecture, with its monolithic dome building designed to look like a giant cheeseburger.